I hope you will join me for this free Legal Value Network webinar next Thursday 11/19 at 12pm EDT on how legal professionals can use LinkedIn to build their brands
thought leadership
Why Veterans Day Social Media Posts Should Be An Essential Part of Your Content Strategy
20 Must-Do’s to Enhance Your Social Media Presence and Followers
Here are some must-incorporate ideas to grow your social media presence and clout, and your followers for any size firm and individual.
- Only focus on the social platforms where your
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10 Benefits of Using Social Media in Your Marketing Strategy
If you’re not using social media professionally, you should be. Especially with the pandemic throwing a curveball into our lives over the past seven months and making online networking and …
10 Things You Must Do on Social Media Before You Post Anything
Join Me on September 22 for an LMA Tech Midwest Panel on 10 Pandemic Friendly LinkedIn Tips Your Lawyers Need to Know
Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!
Join me and Adrian…
Why it’s Important to Regularly Update Your Practice and Industry Descriptions (and Write Them in Client-Centric Terms)
If you do it, make sure you say it.
I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.…
How to Demonstrate Client Care and Value in a Down Economy
Clients come to law firms because they need help finding and implementing solutions – each employee is in essence a legal solution provider and a problem solver. And in a crowded and the unpredictable business climate of today, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients. Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.
Being a great lawyer doesn’t guarantee you a solid book of business anymore. Neither does having a law degree from one of the top schools in the country. None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level, especially now.
Because clients regularly hire outside counsel who they’ve known for many years – from law school, a prior firm, a friend of a friend or a past matter – cultivating relationships should be at the heart of everything you do – especially now. It’s important to treat everyone with whom you come into contact as if they could be a future client or referral source, which is a helpful guiding principle in how to interact with your professional network.
Here’s how to develop a more client-centric mindset and build stronger relationships despite the barriers we are facing today during this worldwide pandemic.
11 Ways Law Firm Associates Can Strengthen Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building…
10 Ways to Take Your Content Marketing Efforts to the Next Level
Successful content marketers are social media, marketing and SEO specialists – it’s not hard to master all of these. Here are some tips for optimizing your content:
- Research and then
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