Don’t take a break from marketing yourself or your organization during the summer – in fact ramp it up!
As we start to re-emerge from quarantining, the summer is a
25 Ideas to Boost Your Business and Brand During Summer Downtime
Don’t take a break from marketing during the summer.
As we all start to re-emerge from quarantining, it’s incredibly important to ensure your clients are happy and that you are
Q&A With LinkedIn Superstar Jay Harrington
My friend Jay Harrington is a LinkedIn superstar and technically a competitor of mine. But since I learn from each of his posts and we frequently collaborate together, I asked
Watch a Replay of the Social Media Butterfly How to Master Your LinkedIn Company Page Webinar
If you missed my webinar on how to take your LinkedIn Company Page to the next level – here’s a recording of it.
Your LinkedIn Company Page gives you a
Why You Should Occasionally Unplug From Social Media
These are my puppies and my nephew and niece.
Why am I posting photos of them here? (I also posted a version of this post on LinkedIn.)
Well because what
Five Ways to Create a More Effective Content Marketing Strategy
Did you know that 27 million pieces of content are being distributed on a daily basis?
That’s a lot of content. But not all of it is good. And it needs to be good – really good in fact – in order for it to be worthwhile to spend the time to create it.
It’s also not the quantity, it’s the quality and then what you do with it to ensure that your target audiences actually see your content.
Many businesses are leveraging content to enhance brand awareness and lead generation/sales, but most organizations don’t know how to create an effective content marketing strategy.
Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan.
Here’s how.
How to Create a Realistic Plan for Business Development
It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your
Easy But Impactful Ways to Stay in Touch With Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.
That means the onus is on you to maintain relationships
How to Optimize Your LinkedIn Company Page for Success
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
In many ways, your LinkedIn company page is a second company web site, and because LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things:
- grow your company page followers,
- drive awareness of your page, and
- post content that helps and educates others.
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your content won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.
Here’s how:
Announcing the First Women Who Wow Webinar – Join Us on March 24
I am excited to announce the launch of the Women Who Wow webinar series especially since it is International Women’s Day.
The webinar will be held on March 24 at