While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is more than easy to do so, thanks to social
17 Ways to Increase the Power and Reach of Your Social Media Posts
Here are some ideas that you can implement to increase the visibility and the power of your social media posts and presence.
- Build a strong LinkedIn profile highlighting who you
20 Key Social Media Best Practices for Small- and Mid-Size Law Firms
Being a small or mid-size law firm doesn’t put you at a disadvantage when it comes to marketing or social media. It just means you have to be a bit
Update to LinkedIn Stories – You Can Now Tag Individuals in Posts
Update to LinkedIn stories – you can now tag people in your posts!
LinkedIn just enabled users to tag people in posts using the @ sign. A list of people
Your 2021 Social Media Cheat Sheet
Here are a few must-incorporate ideas to grow your social media presence and clout, and your followers, for firms of any size or individuals in 2021.
Commit to enhancing your
How to Write Social Media Posts That Will Actually Be Read
Quality vs. quantity is one of the questions I get a lot about posting to social media.
I’m also asked how to write posts that will be read and seen
How to More Effectively Reuse and Repurpose Your Existing Content Resources
Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.
I have so much content in my archives and
Social Media Tip: Write Content as You Actually Speak
Here’s a basic but often overlooked media tip: Write your social content as you actually speak.
Did you know that reading online content is 25% slower than when reading in
25 Ways to Strengthen Your Business and Brand Before 2021
We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.
Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.
With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.
Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.
23 Ways to Grow Your Social Media Presence Today
Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.
- Develop a client-centric approach to social media – craft