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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedInTwitterYouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

When it comes to content distribution and amplification, I really do get by with the help of my friends.

Many law firms (and their lawyers) invest considerable time writing great content, but are disappointed by the results. Either their thought leadership efforts don’t lead to new business, or they fail to garner media attention or the attention of clients/prospects.

This isn’t necessarily because the content is poorly written. Often it is simply because not enough of the right people, your target readers, have the chance to see the work. Fact is, we operate in a competitive and saturated market and simply getting someone to open your email and read your content is very difficult.

So, what can you do to stand out from your peers?

Bring in the special forces to take your content efforts to the next level. If you are at a small-or mid-size firm, like I am, with less content than Big Law competitors and a smaller in-house team, you definitely need JD Supra to support your efforts. 

Sometimes the small things right in front of us, by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these actions may seem small, they can be incredibly rewarding. Sometimes all it takes is picking up the phone or crafting a thoughtful email or just letting Google work for you.

Here are some easy, “low hanging fruit” ideas that can lead to success: 

Women can be so hard on each other in (and out of) the workplace doing things such as backstabbing, gossiping, purposely excluding someone from a meeting, taking credit for someone’s work or helping to push someone out of a job. Maybe you’ve been the target of some these behaviors at the hands of another woman at work. Please know that you aren’t alone.

I call this the dark side of working with women. I’ve been there too, and not just at work. This behavior can also rear its ugly head in your personal life. It’s deeply disturbing, and one of the worst parts is that it can be contagious, like a fast-spreading virus. What I mean by that is that one mean girl in a group can then serve as the “bad egg” and turn others against a target. And if you have ever been the target of mean girl behavior, the effects can be incredibly damaging on every aspect of your life – I don’t care how old you are, this behavior never gets easier to deal with.

Although outside of the office, women consider their girlfriends among their closest confidants, they aren’t always each other’s biggest supporters within the workplace. In fact, they can be each other’s worst nightmares and saboteurs, if they view each other as rivals.

Today there are Regina George-like characters in every industry, simply because there are more women in the workplace. Their catty behaviors such as gossiping, backstabbing and sabotaging can turn an otherwise pleasant workplace into a place of daily dread.

The silver lining is that while you will inevitably encounter mean girls throughout your career, learning how to manage them will make you stronger and more resilient. Dealing with someone like this enables you to emerge a more confident version of yourself.

Today, I am lucky enough to work in an environment free of mean girls (thank goodness!), but I do come into contact with them from time to time – just like we all do – and I carry with me the memories of working with some very toxic females, which have helped me develop a thicker skin, and learn how to navigate them – these are important skills to have throughout your career because you will inevitably encounter mean girls personally and professionally. I want to make it clear that are plenty of amazing, supportive women in the workforce, and I’ve been very lucky to work with a number of them. They aren’t threatened by other women, and instead they go above and beyond to help others succeed.

It’s important to remember that while you cannot can’t change someone else, you can change your own behavior, and this article will teach you how to do just that.