Photo of Stefanie M. Marrone

Stefanie M. Marrone

Subscribe to Stefanie M. Marrone's Posts

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

Follow:Read more about Stefanie M. MarroneStefanie's Linkedin ProfileStefanie's Twitter ProfileStefanie's Facebook Profile

I know all of you are really busy with work, and and you probably feel like there are never enough hours in the day to get what you need to get done actually done while balancing your spouse, kids, dog, goldfish, sick parent, fill in the blank.

You likely have a daily/weekly must do and a would like to do list. I have both of those and unfortunately my would like to do list sits there uncrossed for months and gathering dust because something just has to give.

There are days when I can just respond to the high volume of emails I get each day – but I really try not to do that unless it’s a crisis situation – that alert at the bottom of my screen telling me I have a new email drives me absolutely crazy so that’s been turned off for a long time. I need time to think without interruption, which can be a luxury to get in a fast-paced environment where I work.

If you’re anything like me, you just wish you had more time to read over or edit a piece of your work and make it perfect – but you just can’t – and by the way, it will never be perfect! Because time is of the essence, and like I’ve said before, oftentimes, your good is good enough. 

I was thinking a lot about networking today as I worked on a project for the lawyers at my firm who are participants in our pipeline business development program where we meet monthly and discuss lead generation and client retention, as well as branding strategies. It’s open to lawyers of all levels – from the most junior to the most senior – proving that you are never too young or old to start building your book of business.

I put together some thoughts for them and an exercise for them designed to help them build their professional network, and I thought I would also share it with you in case it was helpful in expanding your networks too.