Photo of Stefanie M. Marrone

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedInTwitterYouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

A few weeks ago, I tried my very first LinkedIn poll and the engagement was through the roof. I had heard these types of posts did very well because people are inclined to engage with posts where you ask for their opinions.

LinkedIn polls help to initiate conversations, engage with your connections, serve as the basis of an article, help you come up with a future webinar or article topic, and keep you top of mind with your network.

With a LinkedIn poll, you ask a question and then give a few multiple choice possible responses from which people can choose.

People can write another answer in the comments so it also fosters discussion. I’ll publish the results of the poll I did soon, but in the meantime, let’s delve into how to create a LinkedIn poll.

Here’s how to do it (PS – it’s super easy and you can do it from your profile page, a group or a LinkedIn company page if you are an administrator).

If you want to raise your profile and have more success in marketing yourself and your company, here’s a five-step formula to raise your visibility and ensure you get more

What can being on social media (specifically LinkedIn) do to help law firms and their lawyers? Well for starters it can:

  1. Showcase your firm’s expertise and increase brand awareness for

This is the first installment of my Lawyers Who Lead series, which will feature insights and advice from a broad range of lawyers, and will showcase their career paths and what they think it takes to be successful as a lawyer today. 

I’m excited to feature Daniel (Dan) Shulman in the Lawyers Who Lead series. Chicago-based Dan is an experienced intellectual property litigator and appellate lawyer at Vedder Price.

Dan brings a unique perspective and client-focused approach to his practice honed by over a decade serving as in-house as chief IP counsel for a multibillion-dollar conglomerate holding thousands of worldwide patents and trademarks.

In his bio, I love that Dan says his approach to his clients follows the Golden Rule – he treats his clients the way he expected to be treated by his own outside counsel. You can read Dan’s full bio and connect with him on LinkedIn.

Read more about Dan and his career path.