Here’s how to write better social media posts to promote your legal guide rankings such as Chambers or Super Lawyers.
Don’t make it all about you or start off with
Five Ways to Easily Turn Online Connections Into Offline Business
It’s great to have a large number of connections on LinkedIn, but if the relationship never leaves the site, what’s the point?
Networking is so important today.
Create connections that
How to Increase Your Chances of Being Selected as a Conference Speaker
Speaking at a conference has many benefits – it helps you build your brand, establish yourself as a subject-matter expert, increase your professional network and open doors that can lead
Women Who Wow: Sarah Marshall
Meet Sarah Marshall (no, not that one), the experience architect at humanworks.
With a passion for helping people bring their best selves to work and an addiction to organization, Sarah
How Promoting Others Helps you Promote Yourself
I see so many people post content on social media that is self-promotional and all about themselves.
This is a big mistake when it comes to personal branding.
Supporting and
How to Create a More Effective Content Marketing Strategy
There are so many ways to maximize your content so it has a stronger impact.
There’s also much content out there but not all of it is good. And you
Why You Should Create an Alumni Relations Program at Your Law Firm
There are endless benefits for you (the law firm) and your alumni to stay in touch with each other.
It’s a mutually beneficial relationship.
It doesn’t matter how big or
How to Make LinkedIn Work For You
If you want LinkedIn to help you build your brand and business, you need to put in the work to build meaningful relationships, post content that is of value to
The Biggest Mistake Law Firms Make in Their Alumni Relations Programs
One of the biggest mistakes I see law firms make with regard to their alumni relations program is excluding certain groups of people.
Sometimes it’s not inviting lawyers who are
Announcing the Launch of the Social Media Butterfly Podcast
Today is International Podcast Day and it’s a good time to mention that I will be launching a podcast this fall!
The podcast will include social media, contact, marketing, personal