I have a few tricks up my sleeve to help motivate lawyers to market themselves from working in legal marketing for the past 20 years. Sometimes it’s hard to encourage
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Announcing Another LinkedIn Master Class on March 25 in New York City
If you are NOT attending the 2020 LMA Annual Conference in Denver this year like me and you’re in NYC on March 25, I will be hosting another LinkedIn Master…
How to Ensure Your Firm is Prepared for the Coronavirus Crisis
Many companies, including law firms, are trying to understand, appropriately react to and learn lessons from the unfolding coronavirus epidemic. As more countries report cases of the coronavirus (or COVID-19),…
Why You Need a Strong LinkedIn Company Page Strategy and How to Do It
It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due …
How and Why to Create a Custom Friendly URL for Your LinkedIn Profile
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Why? Having one will enable you to use your LinkedIn profile…
Why it’s Important to Regularly Update Your Practice and Industry Descriptions
Happy One-Year Anniversary to the Social Media Butterfly Blog
How Use Your Alumni Network to Build Your Brand and Business
In 2007, I joined McKee Nelson, a young, entrepreneurial firm. In two short years there I learned more than I ever could have imagined. The market was booming and the firm was thriving. The marketing team was small so I had the opportunity to take on a lot of responsibility.
Then the market crashed and everything changed.
The firm had to make some tough but necessary decisions, but it did so in the most compassionate way. We were all in it together. They did the right thing for their people. McKee Nelson wound up merging with Bingham McCutchen and later became part of Morgan Lewis during another merger. I left before the first merger because I was craving stability, and what better place to find stability than the most stable firm in the world, Sullivan & Cromwell?
My experience at McKee was very rewarding because I made lifelong relationships with some of the smartest, kindest and honorable people in the industry, and it helped me to grow and learn what kind of professional I wanted to be.
I learned a few key lessons though this experience (as well as a few other tips) to build your alumni network:
How LinkedIn Training Can Help Your Firm and Lawyers
Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use…
How to Build Your Brand and Business by Becoming Involved in Industry Organizations and Alumni Groups
A great way to cultivate relationships is by becoming active in bar associations and key groups in your practice area or industry.
Join a committee or take on a volunteer…