I hope you will tune in to watch Legal Marketing Coffee Talk each day with me and Rob Kates. Every day we feature an interview with someone in the legal
How to Manage Your Coronavirus-Related Stress
I came across some great tips for how to manage stress on WebMD, and I wanted to pass them along as I think they are so important right now as
Why You Should Thank Your Mentor Today and Mentor Someone
This is a photo from from the 2012 Legal Marketing Association annual conference when my dear friend and mentor Wendy Bernero was inducted into the hall of fame.
Wendy is
How to Manage Your Work From Home Stress
Working from home can be really stressful especially when you have kids or pets, and the world is so uncertain right now. The coronavirus is a emotional amplifier for all
How to Increase and Engage Your LinkedIn Company Followers
Writing is my outlet – can you tell? It keeps me busy and less stressed. Helping others helps me.
That being said, here’s my latest JD Supra article on why
Ideas for Things You Can Do This Weekend
I know it’s tough being cooped up at home for most of the day and night for weeks, likely months on end, and life has slowed down dramatically, especially on the weekend (what day is it anyway?). That’s why it’s important to keep yourself busy and engaged while abiding by social distancing rules.
Here are some ideas to inspire you:
Law360 Article: Don’t Be Social Media Distancing: LinkedIn Tips For Lawyers
Law360 recently published an article of mine, “Don’t Be Social Media Distancing: LinkedIn Tips For Lawyers” that I wanted to highlight on the blog. These tips can be used by lawyers and other professionals for appropriate brand building and marketing during the coronavirus outbreak. I live in NYC, which has seen the most cases of COVID-19 in our country, and it is a very strange and sad place to be right now.
Here’s an excerpt of the article:
16 Easy Ways to Network, Connect with Clients & Build Your Brand While Social Distancing
I know so many of you feel out of sorts right now. Me, too. Our daily routines have been thrown a huge curveball, but this is not the time to
How You Can Help the Elderly Right From Your Home During COVID-19
As someone who no longer has grandparents and feels so deeply for all of the elderly in nursing homes right now who are alone, this warms my heart.
Simple Things You Can Do to Build Your Brand and Network While Social Distancing
When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.
I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.
That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.
I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.