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How to Create Instagram Content That Will Help You Gain More Followers

By Stefanie M. Marrone on August 27, 2020
Posted in Client Development, Content Marketing, Instagram, Social Media

I get a lot of questions about Instagram, and whether an organization or an individual needs a professional Instagram account.

Everyone has to make that determination for themselves based on…

Answers to Your Top Instagram Questions (and a Few Best Practices)

By Stefanie M. Marrone on July 19, 2020
Posted in Branding, Business Development, Content Marketing, Evergreen Content, Instagram, Marketing, Personal Branding, Social Media

Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).

I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.

14 Business Development and Marketing Actions to Take During COVID-19

By Stefanie M. Marrone on July 8, 2020
Posted in Business Development, Business Referrals, Career Development, Client Development, Content Marketing, Coronavirus, Instagram, LinkedIn, Marketing, Motivation, Social Media, Twitter

As most of us are staying close to home as the pandemic continues to affect all areas of the world, here are a few ideas in the marketing and business…

12 Quick Ways to Strengthen Your Social Media Efforts to Build Your Business and Brand

By Stefanie M. Marrone on July 6, 2020
Posted in Instagram, LinkedIn, Social Media, Twitter

Here are 12 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.

  1. Outline your

…

How to Be More Strategic About Which Social Media Platforms You Use

By Stefanie M. Marrone on July 6, 2020
Posted in Facebook, Instagram, LinkedIn, Networking, Personal Branding, Social Media, Twitter

One of the biggest social media myths is that you must have a presence on all of the social platforms in order to be successful at social media.

In fact …

10 Social Media Actions You Should Take Every Day

By Stefanie M. Marrone on June 21, 2020
Posted in Career Development, Content Marketing, Evergreen Content, Instagram, LinkedIn, Marketing, Motivation, Personal Branding, Social Media, Twitter

If you’re using social media for professional reasons (which you should be especially in today’s socially distant time), it’s important that you manage your overall online brand.

It’s not enough…

Instagram Plans to Launch Option to Simulcast Instagram Live Streams to Facebook | Social Media Today

By Stefanie M. Marrone on April 17, 2020
Posted in Blogging, Content Marketing, Coronavirus, Facebook, Instagram, Social Media

I’m really excited to hear that Instagram is planning to offer users an option to simulcast live streams on Facebook, essentially broadcasting to your audiences on both platforms at the…

14 Tips for How to Build a Strong Personal Social Media Marketing Strategy

By Stefanie M. Marrone on April 16, 2020
Posted in Blogging, Branding, Business Development, Business Referrals, Career Development, Content Marketing, Coronavirus, Events, Evergreen Content, Instagram, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media, Twitter

Here are some tips on how to develop a strong  personal social media content strategy to raise your profile and build your brand.

  1. Build a strong LinkedIn profile that highlights

…

How Brands Are Responding to COVID-19 on Twitter, Instagram and Facebook

By Stefanie M. Marrone on April 14, 2020
Posted in Branding, Business Development, Client Development, Content Marketing, Facebook, Instagram, Marketing, Social Media, Twitter

I often look outside the legal industry for inspiration when it comes to refining my social media strategy. Never before has the entire globe been impacted at once by one…

Watch a Replay of Legal Marketing in the Midst of COVID-19 Webinar by Jay Harrington and Stefanie Marrone

By Stefanie M. Marrone on April 13, 2020
Posted in Business Development, Business Referrals, Career Development, Client Development, Content Marketing, Instagram, Interview, Lead Generation, Legal Marketing Association, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Reputation Management, Social Media, Twitter

On March 24, Jay Harrington and I hosted a webinar in which we shared insights and advice about how lawyers and law firms can successfully market themselves during the COVID-19…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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