Many businesses don’t realize the importance of building an email list.
Emails are the most direct and reliable way of getting in touch with your client and prospects.
Every internet
How to Create More Efficient and Effective Content
We spend so much time creating content and often, we make the mistake of posting it only once to social media. This is what I call “one and done.”
Remember
How to Get Started Creating Videos for Social Media
Creating video for social media it’s not easy, but it is well worth the time and effort.
Video content typically performs best with most social media platform algorithms, because it
Public Relations Tip for Law Firms: Add Reporters to Your Client Alert Email List
Do you have reporters on your client alert and article email list?
If not, you should add them.
Why? Well I’ve had many occasions when a simple email blast I
LinkedIn Company Page Basics
Here are a few LinkedIn Company Page basic steps to take to optimize your page and help it obtain greater visibility.
- Banner image: Select an image for the top of
Women Who Wow: Susanne Mandel
Meet Susanne Mandel, the Chief Business Development & Marketing Officer at Lowndes, a multidiscipline law firm in Orlando, Florida.
She has been a creative leader and strategic innovator for global,
How to Create a More Effective Content Marketing Strategy
There are so many ways to maximize your content so it has a stronger impact.
There’s also much content out there but not all of it is good. And you
Why You Should Create an Alumni Relations Program at Your Law Firm
There are endless benefits for you (the law firm) and your alumni to stay in touch with each other.
It’s a mutually beneficial relationship.
It doesn’t matter how big or
Spotlight on Stroock, Stroock & Lavan’s Innovative Real Estate Fast Forward Tool
It takes a lot to impress me when it comes to law firm marketing initiatives after working in this industry for 20+ years, so when I see something that is
How Law Firm Staff Is Treated Differently Versus Lawyers (And What We Can Do About It)
It takes more than lawyers to build a great law firm.
In my experience of working at law firms for the past 20 years, there has always been a class