Many companies, including law firms, are trying to understand, appropriately react to and learn lessons from the unfolding coronavirus epidemic. As more countries report cases of the coronavirus (or COVID-19),
How Showcasing Softer Content and Your Firm’s Culture Can Greatly Enhance Your Social Media Efforts
Using social media to support your firm’s and lawyers’ business development efforts should be at forefront of everything you do on LinkedIn, Twitter, Facebook, etc. If the post doesn’t support your firm’s strategic goals, take a time out to think about why you are even doing this and rethink your strategy.
Don’t use your social channels to only focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry, a little boastful and devoid of personality and heart.
Firms should also showcase their “softer” side, which can support their business development efforts, because clients want to peek behind the curtains on the firms on which they rely.
Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. Include posts about firm life, pro bono and community service, upcoming holidays, as well as profiles on lawyers and alumni, and photos from firm events.
Here’s how to do it at any size firm.
Here’s a Tip on How to Create Content That Will Be Read and Could Go Viral
Here’s a client alert/article tip. Write about what’s hot right now and be first to market on the topic.
For example, the coronavirus is of major to concerns to businesses
A Fun Social Media Campaign Idea and Why Your Social Posts Should Showcase the Softer Side of Your Firm
Here’s a fun social media campaign idea:
Today is #LoveYourPetDay. My dog Charlie has brightened up every single day for the past almost nine years. He’s been with me through
Why You Need a Strong LinkedIn Company Page Strategy and How to Do It
It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due
13 Ways to Develop a Successful Social Media Strategy at Any Size Firm
How and Why to Create a Custom Friendly URL for Your LinkedIn Profile
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Why? Having one will enable you to use your LinkedIn profile
Happy One-Year Anniversary to the Social Media Butterfly Blog
Happy one-year anniversary to the Social Media Butterfly blog!
One day in late 2018 the amazing Kevin O’Keefe contacted me to ask me if I wanted a blog hosted by
How LinkedIn Training Can Help Your Firm and Lawyers
Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use
How to Build Your Brand and Business by Becoming Involved in Industry Organizations and Alumni Groups
A great way to cultivate relationships is by becoming active in bar associations and key groups in your practice area or industry.
Join a committee or take on a volunteer