It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.
10 Easy Ways to Use Social Media to Build Your Business and Brand
Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile, which you
How to Silence Your Inner Critic and Be Kinder to Yourself
So many of us are so hard on ourselves. Maybe it’s because we are Type-A personalities. Maybe it’s because we are perfectionists. Maybe it’s because the current economic environment has
LinkedIn 101: Master Profile Basics, Build Your Professional Brand and Generate New Business
Use the summer and this time working remotely to make enhancements to your LinkedIn profile and your LinkedIn branding and marketing plan.
LinkedIn is the most important social media channel
Getting Back to My Roots
The past year was filled with many changes and challenges as well as lessons and opportunities.
My live-in boyfriend abruptly ended our relationship. To make matters worse, he started dating
40 Simple Ways to Incorporate Kindness Into Your Every Day
I wanted to write about being kinder to others to remind myself and others because so many of us carry around personal baggage on a daily basis that affects our
25 Ways to Find More Inspiration and Motivation in Your Every Day
Every now and then I find myself needing some extra inspirational advice, especially during the pandemic. What makes me an expert in this area? Well I’ve been through a lot
What to Do When Someone Stabs You in the Back
No matter how old you are or what you do, someone will stab you in the back at some point in your life.
I have been betrayed both personally and professionally, and sometimes I’ve seen it coming and other times, it completely caught me off guard. I usually have a strong intuition, but sometimes it kicks in too late, as I am a very trusting and open person.
Unfortunately there are just some people in this world who think that lying, hurting others, causing drama spreading gossip is necessary to get ahead or entertaining. These are dangerous people who you should try and avoid at all costs.
Each of us (I hope) tries to be a good person every day. You show people you are a good person by taking actions consistent with what you define as being a good person.
25 Ways to Boost Your Business and Brand During Summer Downtime
This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.
I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.
That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.
Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.
Join Me for a Free Virtual Program on July 15 on LinkedIn and Personal Branding Best Practices
Please join me on Wednesday, July 15 at 1pm ET for a free virtual program on LinkedIn and personal branding best practices for business professionals who are currently looking for