Many firms and lawyers spend the time to create strong content but then they post it just once on social media. I call this “random acts of content.” This is
Watch Legal Marketing Coffee Talk Every Day at 2pm on Facebook Live
I hope you will tune in to watch Legal Marketing Coffee Talk each day with me and Rob Kates. Every day we feature an interview with someone in the legal
Why You Should Thank Your Mentor Today and Mentor Someone
This is a photo from from the 2012 Legal Marketing Association annual conference when my dear friend and mentor Wendy Bernero was inducted into the hall of fame.
Wendy is
Your Social Media Tip of the Day: Using LinkedIn to Build Strong Relationships
Your social media tip of the day is to use LinkedIn. Especially during this time when we are relying so much on online networking to foster relationships. It sounds so
How to Increase and Engage Your LinkedIn Company Followers
Writing is my outlet – can you tell? It keeps me busy and less stressed. Helping others helps me.
That being said, here’s my latest JD Supra article on why
Women Who Wow: Robyn Addis
- I’m continuing to run the Women Who Wow series throughout the year because Women’s History Month was shadowed by the COVID-19 outbreak and there are just too many great women to fit in the span of 30 days.
Today’s Woman Who Wows is Robyn Addis, the Chief Operating Officer at Legal Internet Solutions Incorporated, and has a long career in operations and marketing. I met Robyn like I met so many others in this series, through our volunteer work for the Legal Marketing Association.
Learn more about her.
Law360 Article: Don’t Be Social Media Distancing: LinkedIn Tips For Lawyers
Law360 recently published an article of mine, “Don’t Be Social Media Distancing: LinkedIn Tips For Lawyers” that I wanted to highlight on the blog. These tips can be used by lawyers and other professionals for appropriate brand building and marketing during the coronavirus outbreak. I live in NYC, which has seen the most cases of COVID-19 in our country, and it is a very strange and sad place to be right now.
Here’s an excerpt of the article:
16 Easy Ways to Network, Connect with Clients & Build Your Brand While Social Distancing
I know so many of you feel out of sorts right now. Me, too. Our daily routines have been thrown a huge curveball, but this is not the time to
Women Who Wow: Alexis Robertson
Alexis Robertson is the next Woman Who Wows. I met Alexis through LinkedIn and have admired her thoughtful posts. It’s another reason why online networking is so important – she lives in Chicago and I live in NYC but I feel very connected to her.
She is currently the director of diversity & inclusion for Foley & Lardner LLP where she provides firm-wide strategic direction and oversight on all diversity and inclusion related matters.
Alexis joined Foley from Baker McKenzie, where she was North America manager of Diversity & Inclusion. Prior to joining Baker McKenzie, Alexis spent two years as a Legal Recruiting Director for The Partners Group where she focused on placing diverse attorneys with law firms and corporations.
Alexis earned her law degree from the University of Michigan Law School and practiced with Kirkland & Ellis and Seyfarth Shaw following graduation. She earned her undergraduate degree from the American University in Washington, D.C.
Learn more about her.
Simple Things You Can Do to Build Your Brand and Network While Social Distancing
When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.
I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.
That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.
I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.