What kind of content should you share on social media, especially during a global pandemic? Here are a few ideas that can be adapted fo any size company.
1. Educational
Today’s LinkedIn Tip: How to Use the Notifications Section to Build Relationships and Your Business
Today’s LinkedIn tip (via video) is about the notifications section. This area gives you a treasure trove of useful information on job moves, work anniversaries and the accomplishments of your
How to Help Your Clients Through COVID-19
Being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle during the coronavirus outbreak when it comes to content and digital marketing.
Six Ways to Look Great on Video Conference
Because so many of us are working from home for the time being and on daily video conferences, it’s important to treat every meeting as you would if you were participating in person. That means looking and feeling your best on camera.
Here are six things you can do to look great on your next Zoom meeting from Inc. magazine.
Content Marketing Success Strategies During the COVID-19 Pandemic
My friend Jay Harrington recently published an article on what lawyers should be doing when it comes to content marketing and there were two points I wanted to highlight from his article that are so important in ensuring that your content has maximum impact and reach.
How to Master the Three Essential Building Blocks of LinkedIn
Here’s a short video on how to build a stronger LinkedIn profile. I’m enjoying exploring using video during this quarantine.
Note – there are three essential building blocks of LinkedIn:
10 Quick Tips to Social Media Success
I’m often asked how to make a real impact on your branding and revenue generation efforts with social media, and it’s quite simple, requiring little to no investment. Social media
How to Stay Focused, Centered and Avoid Distractions
Here are some quick ideas on how to stay focused, centered and avoid distractions in a time when nothing is normal.
- Don’t watch the news all day
- Have a calming
Announcing Upcoming Virtual Programs
Although we can’t get together in person, webinars are a great tool to connect with others and continue learning at a distance.
I have a number of upcoming programs that
9 Ways to Create a More Client-Centric Law Firm
A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals. It’s never been more important than right now to integrate the voice of their clients into all you do. Unfortunately, many law firms still haven’t adopted a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of random acts of marketing. There’s nothing worse than bombarding your clients with lots of non-focused content.
The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.
Since in-person networking is on pause for now, online networking is the most important tool we have.
It’s never been more important to be client-focused as it is right now as we face this global pandemic, which is affecting everyone around the globe.
Here are nine ways to adopt a more client-centric mindset at your firm.