I often look outside the legal industry for inspiration when it comes to refining my social media strategy. Never before has the entire globe been impacted at once by one
How to Quickly Build Your LinkedIn Network
As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections.
There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.
Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.
10 Relationship Building Ideas During the Time of Social Distancing
While we all have to do our part by staying apart physically, online networking and content marketing are tools that every professional and company should use to market themselves (in an appropriate way) and their company. The worst thing you can do is to do nothing right now. We will all be relying on social media more than ever before in the foreseeable future, so it would be wise to embrace it now.
The most important question you should ask yourself right now is “how can we support our clients and our profession during this time”? Let that be your guiding light.
Here are some ways you can build relationships during the era of social distancing and quarantining. They just require a more human and online touch.
Watch a Replay of Legal Marketing in the Midst of COVID-19 Webinar by Jay Harrington and Stefanie Marrone
On March 24, Jay Harrington and I hosted a webinar in which we shared insights and advice about how lawyers and law firms can successfully market themselves during the COVID-19
Why Glassdoor Is so Important and How to Improve Your Glassdoor Reviews
One of my clients forwarded me an email from a company purporting to be able to “fix” negative Glassdoor reviews. I sent her an explanation in response and wanted to
Announcing a New Virtual Training Program: How to Use Social Media for Business Development
I’m thrilled to announce another social media virtual training program for lawyers, legal marketers and anyone else interested in learning more about how to use social media for business development
Social Media Tip of the Day: Use Hashtags in LinkedIn Posts
Here is my social media tip of the day. Use hashtags on LinkedIn to help your content become more discoverable. But use the right hashtags, which aren’t always the
Five Secrets to Legal Directory Ranking Success
Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches.
How to Create a Successful Content Marketing Strategy at Your Company
Many firms and lawyers spend the time to create strong content but then they post it just once on social media. I call this “random acts of content.” This is
How to Showcase Your Expertise Through Special Online Resources During COVID-19
My content tip for today is to showcase your expertise and help others by offering clients and the general public access to offer educational resources about the coronavirus.
For example,