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Why it’s Important to Find Your Authentic Voice When Creating Social Media Posts

By Stefanie M. Marrone on January 19, 2021
Posted in Facebook, Instagram, LinkedIn, Marketing, Personal Branding, Social Media, Twitter

Customers aren’t interested in businesses that publish dry, corporate-style social media posts.

Instead, let your brand’s personality shine through in everything you share on social media.

Be yourself. Be authentic.…

How to Easily Create Subtitles or Captions for Your Social Media Videos

By Stefanie M. Marrone on January 12, 2021
Posted in Facebook, Instagram, LinkedIn, Personal Branding, Personal Development, Social Media, Twitter, Video

Have you ever scrolled through Instagram and Instagram Stories or any other social platform wanting to watch a video or a story, but were in a public place and didn’t…

Your 2021 Social Media Cheat Sheet

By Stefanie M. Marrone on January 11, 2021
Posted in LinkedIn, Marketing, Networking, Personal Branding, Social Media, Twitter

Here are a few must-incorporate ideas to grow your social media presence and clout, and your followers, for firms of any size or individuals in 2021.

Commit to enhancing your…

How to Write Social Media Posts That Will Actually Be Read

By Stefanie M. Marrone on January 11, 2021
Posted in Facebook, LinkedIn, Personal Branding, Social Media, Twitter

Quality vs. quantity is one of the questions I get a lot about posting to social media.

I’m also asked how to write posts that will be read and seen…

Why You Should Create Holiday Content for Social Media

By Stefanie M. Marrone on December 14, 2020
Posted in Content Marketing, Evergreen Content, Instagram, LinkedIn, Social Media, Twitter

Every holiday is an opportunity to do something creative and differentiating on social media.

Social Media Tip: Write Content as You Actually Speak

By Stefanie M. Marrone on December 3, 2020
Posted in Content Marketing, Facebook, Instagram, LinkedIn, Social Media, Twitter

Here’s a basic but often overlooked media tip: Write your social content as you actually speak.

Did you know that reading online content is 25% slower than when reading in…

23 Ways to Grow Your Social Media Presence Today

By Stefanie M. Marrone on December 1, 2020
Posted in Business Development, Content Marketing, LinkedIn, Marketing, Social Media, Twitter

Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.

  1. Develop a client-centric approach to social media – craft

…

Why You Should Use Link Shorteners in All Social Posts and How to Create a Custom Branded Link Shortener for Your Company

By Stefanie M. Marrone on November 30, 2020
Posted in LinkedIn, Personal Branding, Social Media, Twitter

I have noticed many major law firms and companies are not using link shorteners on social media, and so I wanted to explain why you should be using them.

Short…

How to Know Your Who, What, Why and How of Social Media

By Stefanie M. Marrone on November 25, 2020
Posted in Branding, Content Marketing, Facebook, LinkedIn, Social Media, Twitter

Do you want to reach the right audience for your social media posts? You should!

If so, get laser-focused.

The very first question you need to ask when creating a…

Why You Should Be Patient and go With Your Gut When it Comes to Your Social Media Content

By Stefanie M. Marrone on November 22, 2020
Posted in Content Marketing, Instagram, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media, Twitter

When it comes to social media, commit to consistently posting, engaging and providing value, and using the right hashtags BUT don’t get too bogged down by interpreting the results of …

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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