Using social media to support your firm’s and lawyers’ business development efforts should be at forefront of everything you do on LinkedIn, Twitter, Facebook, etc. If the post doesn’t support your firm’s strategic goals, take a time out to think about why you are even doing this and rethink your strategy.

Don’t use your social channels to only focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry, a little boastful and devoid of personality and heart.

Firms should also showcase their “softer” side, which can support their business development efforts, because clients want to peek behind the curtains on the firms on which they rely.

Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. Include posts about firm life, pro bono and community service, upcoming holidays, as well as profiles on lawyers and alumni, and photos from firm events.

Here’s how to do it at any size firm.

Here’s a client alert/article tip. Write about what’s hot right now and be first to market on the topic.

For example, the coronavirus is of major to concerns to businesses

I can’t believe it’s been four years today since my mom passed away from an almost 20-year battle with Multiple Myeloma, a rare blood cancer of the plasma cells.

That’s 1460 days without talking to her.

One of the worst parts of losing someone you love is the harsh reality that you can’t just call them up to tell them something funny, or to kvetch or when you need their advice. Grief is a long, complicated process with no shortcuts.

My mom was feisty, kind and smart. She pushed and supported me in my educational and career goals. She was there for me during breakups and tough times. I really needed her over the past few months dealing with major changes in my life that I didn’t choose.