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The Three Components of a Strong LinkedIn Presence

By Stefanie M. Marrone on August 21, 2019
Posted in Blogging, Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Personal Branding, Social Media

Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:

  • building and maintaining a strong, optimized profile
  • making strategic connections

…

New LinkedIn Company Page Enhancements You Need to Know About

By Stefanie M. Marrone on August 20, 2019
Posted in Business Development, Business Referrals, Content Marketing, Lead Generation, LinkedIn, Personal Branding, Social Media

LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content…

How to Align Your Social Media Strategy to Your Business Development Goals

By Stefanie M. Marrone on August 20, 2019
Posted in Business Development, Business Referrals, Content Marketing, LinkedIn, Social Media

Developing a social media strategy aligned to your business development goals is critical to ensuring that your content supports your big picture growth efforts, so I wanted to share a…

You Need to Know About These New LinkedIn Enhancements to Company Pages

By Stefanie M. Marrone on August 16, 2019
Posted in Business Development, Business Referrals, Client Development, Lead Generation, LinkedIn, Marketing, Networking, Personal Branding

In what is the very best news in the entire world for those of us who manage LinkedIn company pages, you can now edit posts from your mobile device!

This…

Why You Should Be Kind to Everyone, Always

By Stefanie M. Marrone on August 15, 2019
Posted in Future Leaders, Leadership, Personal Branding, Personal Development, Reputation Management

It’s important to remember that you should be kind to everyone, because every industry is incredibly tight knit.

Also, everyone is a potential referral source, or someone who could potentially…

A Quick LinkedIn Action You Can Take on Your Commute Home to Bolster Your Professional Network

By Stefanie M. Marrone on August 14, 2019
Posted in Business Development, Business Referrals, Client Development, Lead Generation, LinkedIn, Social Media

Something so easy that you can do on LinkedIn on your commute home or when you have a few extra minutes to bolster your LinkedIn network is to peruse the…

How to Be a Better, Kinder Professional

By Stefanie M. Marrone on August 8, 2019
Posted in Career Development, Motivation, Personal Branding, Personal Development

I’ve been writing a lot about being kinder and had a few more ideas on how to be a better, kinder professional. It will benefit you and those around you…

How to Be a More Effective Networker

By Stefanie M. Marrone on August 6, 2019
Posted in Business Development, Business Referrals, Career Development, Client Development, Lead Generation, Leadership, Networking

I came across a great article with helpful tips on networking best practices that I wanted to share. The main points from it are:

1. Never ask for what you…

How to Create a Client-Centric Mindset at Your Firm

By Stefanie M. Marrone on August 5, 2019
Posted in Branding, Business Development, Business Referrals, Client Development, Content Marketing, Lead Generation, LinkedIn, Marketing, Personal Branding, Personal Development

As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they …

Should I Accept a LinkedIn Request from Someone I Don’t Know or Don’t Know Well?

By Stefanie M. Marrone on July 31, 2019
Posted in LinkedIn, Marketing, Personal Branding, Personal Development, Social Media

I get a lot of questions on whether to accept a LinkedIn connection request from someone you don’t know well or don’t know at all. My thoughts on this is…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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