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What to Do When Your Social Media Posts Aren’t Doing Well

By Stefanie M. Marrone on October 7, 2021
Posted in Career Development, LinkedIn, Motivation, Networking, Personal Branding, Personal Development, Social Media

My social media posts haven’t been doing well lately, and I’m not entirely sure why. It’s been quite discouraging, since this is what I do for a living!

I don’t…

How to Write Better Social Media Posts Announcing Your Super Lawyers or Chambers Rankings

By Stefanie M. Marrone on October 6, 2021
Posted in Awards, Business Development, Business Referrals, Career Development, Client Development, Legal Directories, LinkedIn, Marketing, Personal Branding, Social Media

Here’s how to write better social media posts to promote your legal guide rankings such as Chambers or Super Lawyers.

Don’t make it all about you or start off with…

Women Who Wow: Nathalie Daum

By Stefanie M. Marrone on October 6, 2021
Posted in Uncategorized

Nathalie Daum is truly a woman who wows – and you’ll find out why in this Women Who Wow profile.

Nathalie is the Director of Marketing and Business Development at…

LinkedIn Company Page Basics

By Stefanie M. Marrone on October 6, 2021
Posted in Law firms, LinkedIn, Social Media

Here are a few LinkedIn Company Page basic steps to take to optimize your page and help it obtain greater visibility.

  • Banner image: Select an image for the top of

…

Women Who Wow: Susanne Mandel

By Stefanie M. Marrone on October 5, 2021
Posted in Career Development, Law firms, Leadership, Legal Marketing Association, Marketing, Motivation, Networking, Personal Branding, Personal Development, Wellness, Women's Initiatives

Meet Susanne Mandel, the Chief Business Development & Marketing Officer at Lowndes, a multidiscipline law firm in Orlando, Florida.

She has been a creative leader and strategic innovator for global,…

How to Increase Readership for Your Blog

By Stefanie M. Marrone on October 5, 2021
Posted in Blogging, Business Referrals, Client Development, Content Marketing, Legal Recruiting, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, SEO, Social Media, Twitter, Video, Web site

When I first started my blog it hardly got any traffic. I spent many hours writing content for it and was quickly discouraged. Writing great content doesn’t mean your blog…

Five Ways to Easily Turn Online Connections Into Offline Business

By Stefanie M. Marrone on October 5, 2021
Posted in Business Development, Business Referrals, Client Development, Lead Generation, Legal Marketing Association, LinkedIn, Personal Branding, Social Media

It’s great to have a large number of connections on LinkedIn, but if the relationship never leaves the site, what’s the point?

Networking is so important today.

Create connections that…

In-House Counsel Series: Your 90-Day Action Plan

By Stefanie M. Marrone on October 5, 2021
Posted in Career Development, In-House Counsel, Marketing, Motivation, Personal Branding, Personal Development

This is the latest post in the success tips for in-house counsel series by Dimitri Mastrocola. It’s critical to have a 90-day action plan in place when you first…

How to Increase Your Chances of Being Selected as a Conference Speaker

By Stefanie M. Marrone on October 4, 2021
Posted in Business Development, Business Referrals, Career Development, Motivation, Networking, Personal Branding, Personal Development, Public Speaking

Speaking at a conference has many benefits – it helps you build your brand, establish yourself as a subject-matter expert, increase your professional network and open doors that can lead …

In-House Counsel Series with Dimitri Mastrocola: What to Do Before You Start Your In-House Counsel Role

By Stefanie M. Marrone on October 4, 2021
Posted in Career Development, In-House Counsel, Marketing, Motivation, Networking, Personal Branding, Personal Development

Here’s the latest guest post in the in-house counsel success series by Major Lindsey & Africa legal recruiter Dimitri Mastrocola.

Before starting a new general counsel role, it’s important…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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