I didn’t always have a strong LinkedIn network or presence. Just like many of you I had to start from scratch. And there was a long time where I didn’t
How to More Effectively Reuse and Repurpose Your Existing Content Resources
Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.
I have so much content in my archives and
25 Ways to Strengthen Your Business and Brand Before 2021
We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.
Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.
With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.
Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.
How to Use LinkedIn More Effectively to Find a New Job
As many people are job hunting right now, I wanted to provide some tips on how to use LinkedIn specifically with the goal of finding career opportunities.
Now that we
How to Know Your Who, What, Why and How of Social Media
Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a
Three Things You Might Not Know About LinkedIn
Here are a few things about LinkedIn that you may not know that lead to your posts not doing as well as you would have liked. Or you may wonder
Women Who Wow: Laura Powers
I’ve been profiling “Women Who Wow” all year long – it was supposed to be a series during Women’s History Month but then the world was derailed by the pandemic, and I know so many fantastic women, so I thought why not continue the series all year long? In this installment, learn more about Laura Powers, the Director of Development and Communications at the Philadelphia Bar Association.
I met Laura when we were both elected to serve on the Legal Marketing Association’s inaugural Northeast board, and it was great to work with her – she is collaborative, super smart and fun to work with. Learn more about Laura.
Join Me on November 19 for a Legal Value Webinar on How to Use LinkedIn for Brand Building and Client Development in a Changed Marketplace
I hope you will join me for this free Legal Value Network webinar next Thursday 11/19 at 12pm EDT on how legal professionals can use LinkedIn to build their brands
Guest Post: “What’s in a Name?” The Importance of Your Display Name in a Zoom Meeting by Kristyn Brophy
My good friend Kristyn Brophy contributed this great piece to the blog. You should follow her!
Do you remember going to conferences and in-person events pre-pandemic? You would walk into