Don’t let the last few weeks of the year go to waste when it comes to your marketing and business development efforts.
Here are a few actions you can take
Join Me for How to Use LinkedIn for Lead Generation and Client Retention with LSSO
Join me for a webinar on January 12 at 12pm ET with LSSO on How to Use LinkedIn for Lead Generation and Client Retention.
This program will take you through
How to Write an Engaging, Client-Focused Professional Bio That People Want to Read
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.
Your bio can serve as an important business development tool if it is well-crafted…
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!
Social Media Hashtag Holidays in December to Incorporate Into Your Content Strategy
December has no shortage of social media hashtag holidays that you can use in your content marketing efforts, which can help you fill in your content calendar.
Social media holidays
Podcast: Social Media, Content Marketing and Networking Tips for Lawyers
The National Law Review recently featured me on its podcast on all the reasons why lawyers need to use social media, content marketing and networking. Some highlights:
The firms that
How Your Social Media Posts Can Lead to Free Media Placements
One of my LinkedIn posts recently went viral, getting more than 12K likes and 1 million plus views.
That same post also went viral on Twitter, catching the
How to Conquer Your Feelings of Imposter Syndrome
Every day I have to silence that voice in my head that tells me that I have no business posting on LinkedIn because I don’t know anything.
Who am I
How to Use Your Law Firm Web Site for Branding, Lead Generation and Recruiting
Many of us work in fields where our website content can be well, boring or dry. But your content doesn’t have to put people to sleep, like the site my
How to Make Your Content Work Harder and Smarter
You can make your content work harder and smarter for you by repurposing and updating your content into:
- Blogs
- Videos
- Podcasts
- Case studies
- Multiple social media posts
- Company history/milestones
- Collages
Quick Actions to Take on LinkedIn to Build Your Brand, Connections and Business
Here are a few quick actions you can take on LinkedIn to meaningfully engage with connections, strengthen your brand, be a subject matter expert and bring in leads.
And the