I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm
11 Ways Senior Law Firm Associates and Junior Partners can Build Their Business and Brands
It’s a challenging time for everyone in terms of generating new business.
Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with
How to Effectively Use LinkedIn During the Pandemic
We are in uncharted waters right now with the outbreak of COVID-19. Law firms and other businesses are trying to function in a volatile and rapidly changing environment, including adapting to its employees working remotely for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your company and yourself during this uncertain time? The answer is online.
As so many of us have been forced to isolate and much of the world is on a temporary shutdown, we will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.
Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.
Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.
While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.
There are so many things you can do right now to help guide your clients through the coronavirus outbreak using social media and content. Here are some ideas.
Announcing a Webinar on Effective Personal Branding During COVID-19 to Raise Money for Feeding America
I will be offering another virtual program on Wednesday, May 27 at 1pm ET to raise money for Feeding America, a nonprofit helping those who need food most right
What Not to Do With Your Content During COVID-19
When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time
Join me for a Webinar on May 15 on How to Take Your Social Media Visuals to the Next Level
Join me for a virtual program this Friday 5/15 at 1pm on how to take your social media graphics (and bring video, podcasts and thought leadership) to the next level
My New Article Published by and the ALM Mid-Market Report on How To Maintain and Build Your Business During COVID-19
I wrote a new article for Law.com and the Mid-Market Report on “How To Maintain and Build Your Business During COVID-19.”
As I note, the most important question you should
Why Your Employees Hold the Key to Your Content Success
For true social media success, it’s not enough to post strong content to your firm’s social media accounts, you also need to tap into the critical social networks of your
How to Be More Successful at Business Development During the COVID-19 Pandemic
My good friend Jay Harrington posted some very smart thoughts on how lawyers and the marketers who aid them can be more successful at business development right now that I
How to Repay a Referral When You Don’t Have Work to Refer to Them
You may not always have a steady stream of referrals to give out to your referral sources, and here’s what to do when you feel stressed out about that.
Here’s a great article by Sue-Ella Prodovonich on referrals and how to pay them back when you can’t refer them work at that time.
As she says, “referrals are the lifeblood of most professional services firms.” Think about idea of mutual reciprocity and being helpful. Invest in your relationships in a way that provides something of value to them and you will strengthen the relationship until you can make an introduction that may lead to a referral. Remember that referrals are never guaranteed – but you can certainly make connections and go out of your way to help people. No one forgets when someone goes above and beyond for them. Read on for Sue-Ella’s tips.