On March 24, Jay Harrington and I hosted a webinar in which we shared insights and advice about how lawyers and law firms can successfully market themselves during the COVID-19
LinkedIn Rolls Out Events Feature on Company Pages Due to COVID-19
In what is a major game changer on LinkedIn, the platform has rolled out its new Events option to all company pages as part of its efforts to assist companies dealing with the impact of COVID-19.
With so many in-person industry events and conferences either canceled or postponed as a result of the COVID-19 outbreak, the new LinkedIn Events feature is helpful to find meaningful ways to connect and promote virtual events to your followers, such as meetups, coffee breaks, happy hours, CLE programs or webinars.
Why Service Providers Are So Important in Our Industry
We are lucky to work in an industry where our service providers are true business partners. I learn so much from them by just having conversations in the exhibit halls
How Promoting Others Can Bolster Your Brand and Network
Promoting the successes of others in your network can build stronger relationships and lead to new business, especially now when we are relying so much on online networking to keep close with our connections. Here are some tips for how to shine a spotlight on others.
How to Showcase Your Expertise Through Special Online Resources During COVID-19
My content tip for today is to showcase your expertise and help others by offering clients and the general public access to offer educational resources about the coronavirus.
For example,
Your Social Media Tip of the Day: Using LinkedIn to Build Strong Relationships
Your social media tip of the day is to use LinkedIn. Especially during this time when we are relying so much on online networking to foster relationships. It sounds so
16 Easy Ways to Network, Connect with Clients & Build Your Brand While Social Distancing
I know so many of you feel out of sorts right now. Me, too. Our daily routines have been thrown a huge curveball, but this is not the time to
Simple Things You Can Do to Build Your Brand and Network While Social Distancing
When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.
I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.
That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.
I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.
How to Bulletproof Your Job (Especially During a Pandemic)
Everyone is nervous about everything right now, including the economy and how that may affect their employment status. Some companies are doing mass layoffs and salary reductions. You don’t want
Coronavirus Content Tip: Add Reporters to Your Client Alert Lists
Here’s a content tip for right now and later:
Make sure the reporters with whom your lawyers have connections are added to your client alert lists, especially as you are