Being a successful content creator isn’t just about creating posts that promote you and your business. In fact that’s just a small part of what you should be doing.
It’s
Why You Need an Email Marketing Strategy
It’s important to remember that just because you created a useful article or blog post or are hosting a timely webinar, there is no guarantee that anyone will actually know
Podcast: Social Media, Content Marketing and Networking Tips for Lawyers
The National Law Review recently featured me on its podcast on all the reasons why lawyers need to use social media, content marketing and networking. Some highlights:
The firms that
The Three Step Formula for LinkedIn Success
Do you want to know why your LinkedIn posts aren’t doing as well as they could be?
They’re too much about you.
They’re not helpful.
They’re not written with your
How to Create Content on LinkedIn That Goes Viral
People ask me all the time about how they can go viral on LinkedIn.
Especially after one of my recent LinkedIn posts gathered 12K likes and over one million views
How to Use Your Law Firm Web Site for Branding, Lead Generation and Recruiting
Many of us work in fields where our website content can be well, boring or dry. But your content doesn’t have to put people to sleep, like the site my
Learn How You Can Go Viral on LinkedIn Like I Did
I’m doing a free LinkedIn virtual training next Wednesday at 12:30pm ET on how one of my posts went viral (even I was shocked that it got 1 million views
Quick Actions to Take on LinkedIn to Build Your Brand, Connections and Business
Here are a few quick actions you can take on LinkedIn to meaningfully engage with connections, strengthen your brand, be a subject matter expert and bring in leads.
And the
Six Reasons Why Your Law Firm Should Have an Alumni Relations Program
A strong alumni relations program at your law firm is a mutually benefical relationship that helps both law firms and your former employees.
As I shared on the recent How
How to Get More Media Coverage for Yourself
If you’re struggling with getting press coverage for yourself or your organization, here are some tips to help you.
My biggest tip – Don’t waste reporters’ time by sending them