A few weeks ago, I tried my very first LinkedIn poll and the engagement was through the roof. I had heard these types of posts did very well because people are inclined to engage with posts where you ask for their opinions.

LinkedIn polls help to initiate conversations, engage with your connections, serve as the basis of an article, help you come up with a future webinar or article topic, and keep you top of mind with your network.

With a LinkedIn poll, you ask a question and then give a few multiple choice possible responses from which people can choose.

People can write another answer in the comments so it also fosters discussion. I’ll publish the results of the poll I did soon, but in the meantime, let’s delve into how to create a LinkedIn poll.

Here’s how to do it (PS – it’s super easy and you can do it from your profile page, a group or a LinkedIn company page if you are an administrator).

What can being on social media (specifically LinkedIn) do to help law firms and their lawyers? Well for starters it can:

  1. Showcase your firm’s expertise and increase brand awareness for

This is the first installment of my Lawyers Who Lead series, which will feature insights and advice from a broad range of lawyers, and will showcase their career paths and what they think it takes to be successful as a lawyer today. 

I’m excited to feature Daniel (Dan) Shulman in the Lawyers Who Lead series. Chicago-based Dan is an experienced intellectual property litigator and appellate lawyer at Vedder Price.

Dan brings a unique perspective and client-focused approach to his practice honed by over a decade serving as in-house as chief IP counsel for a multibillion-dollar conglomerate holding thousands of worldwide patents and trademarks.

In his bio, I love that Dan says his approach to his clients follows the Golden Rule – he treats his clients the way he expected to be treated by his own outside counsel. You can read Dan’s full bio and connect with him on LinkedIn.

Read more about Dan and his career path.

When is the right time to start using LinkedIn more? Or to start posting on LinkedIn?

Welll how about today or this week?

Don’t put it off any longer. 

Linkedin 

If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do