I asked Helen Bertelli who runs Benecomms, to be a part of the Women Who Wow series, and she sent me the following piece, which I think is so
Women Who Wow: Deborah Scaringi
Although we are dealing with a world pandemic, March is Women’s History Month – that has fallen by the wayside of course with the more important news of the coronavirus. I still wanted to continue this series beyond March and throughout the year, because I think we can all use some non-COVID-19 news.
The next person in the Women Who Wow series is Deborah Scaringi. I met Deb through my work with the Legal Marketing Association when we both served on the first northeast region board together. I have long admired Deb for her poise, thoughtfulness and ability to see a situation from 10,000 feet. I asked her to be a part of the LMA Northeast Regional Conference planning committee last year because I tremendously value her input, and she provided so many great insights. I would always want Deb on my team. Deb is based in Boston and consults for law firms on a wide range of marketing and business development issues. Learn more about her.
How to Control Your Anxiety During the Coronavirus Outbreak
This is a very stressful and scary time for all of us, young and old, rich and poor, and all we can do right now is control how we react
How to Create a Healthy New Routine During COVID-19
Is it the weekend? What day is it? I keep asking myself these questions because nothing feels normal. All of our daily routines have been majorly impacted by working from
How to Bulletproof Your Job (Especially During a Pandemic)
Everyone is nervous about everything right now, including the economy and how that may affect their employment status. Some companies are doing mass layoffs and salary reductions. You don’t want
Coronavirus Content Tip: Add Reporters to Your Client Alert Lists
Here’s a content tip for right now and later:
Make sure the reporters with whom your lawyers have connections are added to your client alert lists, especially as you are
How to Appropriately Market During the Coronavirus Pandemic
Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or
Women Who Wow: Renee Branson
I met Renee Branson through friends in the legal marketing industry, and I was drawn to her warmth and positivity. Since then, she’s been nothing but kind and supportive of
Content Marketing Best Practices in Any Type of Market
Content marketing and sharing content via email and social media has never been a more important way to communicate with clients and prospects, and to build your brand and business.
Announcing the Launch of Coffee Talk Live Webcast Series!
Join me and Rob Kates starting today (not tomorrow) on Facebook Live at 2pm ET for Legal Marketing Coffee Talk, a video series we will be bringing to you