Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.
The best way to sell yourself and your services to provide value
How to Create a Successful YouTube Marketing Strategy
Building a successful YouTube channel is not easy!
I regularly post what I think is helpful content on my YouTube channel and have been trying to build an audience for
Women Who Wow: Brenda Pontiff
In this Women Who Wow profile, meet Brenda Pontiff, the Chair-elect for the Los Angeles Legal Marketing Association Steering Committee and the managing principal of Partner Track Academy.
What to Do When Your Social Media Posts Aren’t Doing Well
My social media posts haven’t been doing well lately, and I’m not entirely sure why. It’s been quite discouraging, since this is what I do for a living!
I don’t
How to Write Better Social Media Posts Announcing Your Super Lawyers or Chambers Rankings
Here’s how to write better social media posts to promote your legal guide rankings such as Chambers or Super Lawyers.
Don’t make it all about you or start off with
Five Ways to Easily Turn Online Connections Into Offline Business
It’s great to have a large number of connections on LinkedIn, but if the relationship never leaves the site, what’s the point?
Networking is so important today.
Create connections that
How Promoting Others Helps you Promote Yourself
I see so many people post content on social media that is self-promotional and all about themselves.
This is a big mistake when it comes to personal branding.
Supporting and
How to Create a More Effective Content Marketing Strategy
There are so many ways to maximize your content so it has a stronger impact.
There’s also much content out there but not all of it is good. And you
Why You Should Create an Alumni Relations Program at Your Law Firm
There are endless benefits for you (the law firm) and your alumni to stay in touch with each other.
It’s a mutually beneficial relationship.
It doesn’t matter how big or
How to Make LinkedIn Work For You
If you want LinkedIn to help you build your brand and business, you need to put in the work to build meaningful relationships, post content that is of value to