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Why You Need to Incorporate Video Into Your LinkedIn Strategy

By Stefanie M. Marrone on December 7, 2021
Posted in Business Development, Career Development, Client Development, Content Marketing, LinkedIn, Personal Branding, Personal Development, Social Media

Videos on LinkedIn are one of the most underutilized forms of content on LinkedIn, providing major opportunities for you to incorporate them into your social strategy.

LinkedIn videos are effective…

Join Me for How to Use LinkedIn for Lead Generation and Client Retention with LSSO

By Stefanie M. Marrone on December 2, 2021
Posted in Business Development, Career Development, Law firms, Legal Marketing Association, LinkedIn, Motivation, Networking, Personal Branding, Personal Development, Public Relations

Join me for a webinar on January 12 at 12pm ET with LSSO on How to Use LinkedIn for Lead Generation and Client Retention.

This program will take you through…

Why Video Needs to Be Part of Your Social Media Strategy

By Stefanie M. Marrone on December 2, 2021
Posted in Branding, Business Development, Business Referrals, Career Development, Content Marketing, Evergreen Content, Video

When it comes to social media content, video is one of the fastest ways to build your thought leadership and outperforms any other medium when it comes to trust and…

Social Media Hashtag Holidays in December to Incorporate Into Your Content Strategy

By Stefanie M. Marrone on November 29, 2021
Posted in Content Marketing, hashtags, Social Media

December has no shortage of social media hashtag holidays that you can use in your content marketing efforts, which can help you fill in your content calendar.

Social media holidays…

How to Be a Successful Content Creator

By Stefanie M. Marrone on November 29, 2021
Posted in Branding, Business Development, Business Referrals, Client Development, Content Marketing, LinkedIn, Personal Branding, Social Media

Being a successful content creator isn’t just about creating posts that promote you and your business. In fact that’s just a small part of what you should be doing.

It’s…

Creative Ideas for Your Holiday Card

By Stefanie M. Marrone on November 28, 2021
Posted in Business Development, Business Referrals, Client Development, Content Marketing, Holiday Card, Marketing

It’s the most wonderful time of the year – which means it’s time to send out holiday cards!

If you haven’t yet started to plan your holiday card, it’s not…

Why You Need an Email Marketing Strategy

By Stefanie M. Marrone on November 26, 2021
Posted in Business Development, Business Referrals, Client Development, Content Marketing, email marketing, Marketing, Personal Branding, Social Media

It’s important to remember that just because you created a useful article or blog post or are hosting a timely webinar, there is no guarantee that anyone will actually know…

Sign Up for the LinkedIn Profile Master Class on December 14

By Stefanie M. Marrone on November 22, 2021
Posted in Content Marketing, LinkedIn, Personal Branding, Personal Development, Social Media

Join me for a LinkedIn Profile Master Class on December 14 where I will take you through all of the elements of a successful LinkedIn profile and how to optimize…

Easy Ways to Increase Your Social Media Shares

By Stefanie M. Marrone on November 21, 2021
Posted in Blogging, Branding, Client Development, Content Marketing, Instagram, LinkedIn, Marketing, Social Media, Twitter

If you want people to share your content, you need to make it easy for them to do it.

This is one of the main reasons why I see low…

How I Manage My Social Media Posts

By Stefanie M. Marrone on November 18, 2021
Posted in Content Marketing, efficiency, Facebook, Instagram, LinkedIn, Project Management, Social Media, Twitter

I’m often asked what I use for a social media editorial calendar to manage my posts and my clients’ posts.

If you don’t yet have an editorial calendar to manage…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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