The photos in my Facebook memories can be reminders of great times in the past or painful memories of people who disappointed or hurt me. Also given current conditions and
Simple Actions You Can Take on LinkedIn to Build Your Brand and Business During the Coronavirus
It’s never been more important to use LinkedIn regularly as we are now exclusively having to network online and conduct most of our social lives and business by video conference, email and phone during the COVID19 outbreak.
So what can you do right now to build your brand and business during this uncertain time? The answer is to regularly use LinkedIn.
Announcing a New Virtual Training Program: How to Use Social Media for Business Development
I’m thrilled to announce another social media virtual training program for lawyers, legal marketers and anyone else interested in learning more about how to use social media for business development
Social Media Tip of the Day: Use Hashtags in LinkedIn Posts
Here is my social media tip of the day. Use hashtags on LinkedIn to help your content become more discoverable. But use the right hashtags, which aren’t always the
Your Social Media Tip of the Day: Using LinkedIn to Build Strong Relationships
Your social media tip of the day is to use LinkedIn. Especially during this time when we are relying so much on online networking to foster relationships. It sounds so
How to Increase and Engage Your LinkedIn Company Followers
Writing is my outlet – can you tell? It keeps me busy and less stressed. Helping others helps me.
That being said, here’s my latest JD Supra article on why
Women Who Wow: Maggie Watkins
Maggie Watkins is the Senior Client Development Director at Womble Bond Dickinson (US) LLP, and she is based in California. She has a long history in the legal marketing industry,
Women Who Wow: Robyn Addis
- I’m continuing to run the Women Who Wow series throughout the year because Women’s History Month was shadowed by the COVID-19 outbreak and there are just too many great women to fit in the span of 30 days.
Today’s Woman Who Wows is Robyn Addis, the Chief Operating Officer at Legal Internet Solutions Incorporated, and has a long career in operations and marketing. I met Robyn like I met so many others in this series, through our volunteer work for the Legal Marketing Association.
Learn more about her.
What to Do Today on LinkedIn That Could Lead to Reignited Relationships and New Clients
Today, most people do not send an email when they move jobs, instead they use LinkedIn to notify their professional network. It’s up to you to do the due diligence
Mastering LinkedIn Company Pages: How to Increase and Engage With Your LinkedIn Company Page Followers
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
Please always remember that now more than ever, it’s what you say and how you say it that is so important in how your company will be viewed in the market.
This is the time to invest in enhancing and maximizing your LinkedIn company page as well as trying to grow and delight your followers. Doing so can lead to greater brand recognition, enhanced market position and new business opportunities.
In many ways, your LinkedIn company page is a second company web site, and as LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things 1) grow your company page followers, 2) drive awareness of your page and 3) post content that helps and educates others.
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest in your company and your company won’t appear in their news feed. You can do this by consistently posting helpful, non self-boasting content to provide value to your followers.
Here’s how: