What can being on social media (specifically LinkedIn) do to help law firms and their lawyers? Well for starters it can:
- Showcase your firm’s expertise and increase brand awareness for
Lawyers Who Lead: Daniel Shulman From Vedder Price
This is the first installment of my Lawyers Who Lead series, which will feature insights and advice from a broad range of lawyers, and will showcase their career paths and what they think it takes to be successful as a lawyer today.
I’m excited to feature Daniel (Dan) Shulman in the Lawyers Who Lead series. Chicago-based Dan is an experienced intellectual property litigator and appellate lawyer at Vedder Price.
Dan brings a unique perspective and client-focused approach to his practice honed by over a decade serving as in-house as chief IP counsel for a multibillion-dollar conglomerate holding thousands of worldwide patents and trademarks.
In his bio, I love that Dan says his approach to his clients follows the Golden Rule – he treats his clients the way he expected to be treated by his own outside counsel. You can read Dan’s full bio and connect with him on LinkedIn.
Read more about Dan and his career path.
Women Who Wow: Leslie Valenza
Leslie Valenza is a communications professional with 15 years of legal marketing experience. As a vice president at Poston Communications, she manages the development of a range of knowledge-based content
How to Use LinkedIn Creator Mode to Build Your Brand and Business
If you haven’t turned on Creator Mode on LinkedIn, now is the time to do it.
Especially if you are a content creator and especially if you are trying to
How to Turn on Creator Mode on LinkedIn
If you haven’t turned on Creator Mode on LinkedIn, now is the time to do it. Especially if you are a content creator and especially if you are trying
Why Training Your Employees on LinkedIn Is so Important Today
Providing LinkedIn training to your employees is a smart investment worth making for many reasons.
For starters, to be truly successful at LinkedIn as an organization and to harness the
How to Use Content Marketing to Help People Learn How to Use Your Products or Services
Here are a few ideas on how to educate and help your clients and prospects learn how to use your product/services.
Create step-by-step guides with screenshots explaining how to solve
17 Actions You Can Take to Build Your Brand and Business
If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do
Women Who Wow: Betsi Roach
The next Woman Who Wows is Betsi Roach, who I have known for many years when she was the executive director of the Legal Marketing Association. Betsi led the
How to Create a Strong LinkedIn Profile Cover Image
One of the most important areas on your LinkedIn profile that most professionals and businesses don’t properly optimize is the cover image area.
So how can you do it better