LinkedIn has never been more important than it is right now – not only because it has nearly 700 million users globally, but because during this time of social distancing, and this pause in in-person networking –social media is the most effective (and efficient) way to build your brand and business.

LinkedIn is a great place to network with other professionals who could become business partners, referral sources, clients and employees or employers.

While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can greatly increase their connections with a strategic plan.

Join me in spending the month of August strategically building your LinkedIn network. Aim to get to at least 501 connections (which will add the coveted 500+ connections mark right on your profile instead of your actual number of connections – some believe those LinkedIn users with 500+ connections are somehow more accomplished). I know all of you know more than 500 business professionals out of the millions who are using LinkedIn. If you’re already at the 500+ mark, aim to increase your connections by 10 percent this month. Here’s a plan for how to do this for business professionals of all levels and in all industries.

No matter how old you are or what you do, someone will stab you in the back at some point in your life.

I have been betrayed both personally and professionally, and sometimes I’ve seen it coming and other times, it completely caught me off guard. I usually have a strong intuition, but sometimes it kicks in too late, as I am a very trusting and open person.

Unfortunately there are just some people in this world who think that lying, hurting others, causing drama spreading gossip is necessary to get ahead or entertaining. These are dangerous people who you should try and avoid at all costs.

Each of us (I hope) tries to be a good person every day. You show people you are a good person by taking actions consistent with what you define as being a good person.

Lately I feel as if everyone I know is experiencing a personal tragedy or profound loss of some sort – the death of parent, a beloved pet, a grandparent, a miscarriage, the diagnosis of a terminal illness – maybe it’s our age. And of course Covid-19. Maybe it’s bad luck. Whatever it is, it just plain sucks.

Here’s the thing though – you can choose to wallow in tragedy, or you can choose to make hardships and the worst times of your life teaching moments and turn them into something good. You’d be surprised just how resilient each of us are if we just believe it.

Also, some of us must choose to be happy at certain points in our lives in order to turn the tide around or just to carry on and not to fall into a dark hole of despair. Happiness doesn’t always come easy to everyone all the time (more on that in a bit). Sometimes a tragedy can serve as the catalyst to cause us to reevaluate what we want from our lives.

Unfortunately, time doesn’t stop just because we are going through a personal tragedy. The sun still rises and sets, and we all still must get up and put on our game faces and work, and take care of our families, and just keep going no matter how hard it is.

This article is intended to help those who are facing something profoundly difficult in their personal lives and those around them so that those people can hopefully become more understanding and empathetic toward others, because you just never know what someone else is going though. So many successful people are trying to hold it together when inside they are struggling with loss and grief. I just want you to know that it’s okay and that you aren’t alone.