Law360 recently published an article of mine, “Don’t Be Social Media Distancing: LinkedIn Tips For Lawyers” that I wanted to highlight on the blog. These tips can be used by lawyers and other professionals for appropriate brand building and marketing during the coronavirus outbreak. I live in NYC, which has seen the most cases of COVID-19 in our country, and it is a very strange and sad place to be right now.
Here’s an excerpt of the article:
I know so many of you feel out of sorts right now. Me, too. Our daily routines have been thrown a huge curveball, but this is not the time to
When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.
I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.
That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.
I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.
Is it the weekend? What day is it? I keep asking myself these questions because nothing feels normal. All of our daily routines have been majorly impacted by working from
Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or
Join me for the virtual Social Media Master Class!
While we may not be able to gather in person and in groups, online networking and content marketing is still
Join me and Rob Kates starting today (not tomorrow) on Facebook Live at 2pm ET for Legal Marketing Coffee Talk, a video series we will be bringing to you
Here are a few quick tips for how to ensure you are maximizing all of the great content you create and use it to enhance your brand and build your
I always say to never post anything to social media without an image because posts with images get much more engagement but what’s worse is to post an incorrectly sized