It’s important to keep in mind that so many people only post their perfect moments on social media, creating an illusion that they have a perfect life both professionally and
10 Things You Must Do on Social Media Before You Post Anything
I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t
How You Can Turn One Piece of Content Into Other Unique Formats
So many organizations and individuals spend lots of time creating great content but then they post it once to their web site and social media (I call this “one and
LinkedIn Launches Stories Feature in U.S. – Here’s What You Need to Know
This is a big day for LinkedIn users.
LinkedIn Stories launched today in the United States bringing a professional twist to the 24-hour stories format. As with many of its
How Entrepreneurs Can Avoid Making Social Media Mistakes That Can Damage Their Brands
Being an entrepreneur is a great way to make your mark, pave your own path while being your own boss. Especially if you can identify a need in the market
What to Say on Social Media When You Have Nothing to Say: Create a Campaign Focused on Highlighting Your Key Employees
Here’s an idea for what to say on social media when you’re running low on things to say.
A great idea to reuse and repurpose your content (and headshots) is
Join Me on September 22 for an LMA Tech Midwest Panel on 10 Pandemic Friendly LinkedIn Tips Your Lawyers Need to Know
Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!
Join me and Adrian
Six Questions to Ask Yourself Before You Post Anything to Social Media
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re
How to Grow Your Social Media Presence and Followers
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
- Build an editorial calendar
How to Demonstrate Client Care and Value in a Down Economy
Clients come to law firms because they need help finding and implementing solutions – each employee is in essence a legal solution provider and a problem solver. And in a crowded and the unpredictable business climate of today, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients. Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.
Being a great lawyer doesn’t guarantee you a solid book of business anymore. Neither does having a law degree from one of the top schools in the country. None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level, especially now.
Because clients regularly hire outside counsel who they’ve known for many years – from law school, a prior firm, a friend of a friend or a past matter – cultivating relationships should be at the heart of everything you do – especially now. It’s important to treat everyone with whom you come into contact as if they could be a future client or referral source, which is a helpful guiding principle in how to interact with your professional network.
Here’s how to develop a more client-centric mindset and build stronger relationships despite the barriers we are facing today during this worldwide pandemic.