While we all have to do our part by staying apart physically, online networking and content marketing are tools that every professional and company should use to market themselves (in an appropriate way) and their company. The worst thing you can do is to do nothing right now. We will all be relying on social media more than ever before in the foreseeable future, so it would be wise to embrace it now.

The most important question you should ask yourself right now is “how can we support our clients and our profession during this time”? Let that be your guiding light.

Here are some ways you can build relationships during the era of social distancing and quarantining. They just require a more human and online touch.

I attended my very first virtual birthday party this week as well as my first Passover, and I’ll be hosting a virtual Easter tomorrow. My birthday is this upcoming Tuesday and that celebration will also be virtual. It’s all very odd if I’m being honest, but it’s the only way we can remain connected to our loved ones right now, so I’ll do it.

It’s never been more important to use LinkedIn regularly as we are now exclusively having to network online and conduct most of our social lives and business by video conference, email and phone during the COVID19 outbreak.

So what can you do right now to build your brand and business during this uncertain time? The answer is to regularly use LinkedIn.

My content tip for today is to showcase your expertise and help others by offering clients and the general public access to offer educational resources about the coronavirus.

For example,

I hope you will tune in to watch Legal Marketing Coffee Talk each day with me and Rob Kates. Every day we feature an interview with someone in the legal