My content tip for today is to showcase your expertise and help others by offering clients and the general public access to offer educational resources about the coronavirus.
For example,
Your Social Media Tip of the Day: Using LinkedIn to Build Strong Relationships
Your social media tip of the day is to use LinkedIn. Especially during this time when we are relying so much on online networking to foster relationships. It sounds so
How to Increase and Engage Your LinkedIn Company Followers
Writing is my outlet – can you tell? It keeps me busy and less stressed. Helping others helps me.
That being said, here’s my latest JD Supra article on why
Mastering LinkedIn Company Pages: How to Increase and Engage With Your LinkedIn Company Page Followers
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
Please always remember that now more than ever, it’s what you say and how you say it that is so important in how your company will be viewed in the market.
This is the time to invest in enhancing and maximizing your LinkedIn company page as well as trying to grow and delight your followers. Doing so can lead to greater brand recognition, enhanced market position and new business opportunities.
In many ways, your LinkedIn company page is a second company web site, and as LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things 1) grow your company page followers, 2) drive awareness of your page and 3) post content that helps and educates others.
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest in your company and your company won’t appear in their news feed. You can do this by consistently posting helpful, non self-boasting content to provide value to your followers.
Here’s how:
Law360 Article: Don’t Be Social Media Distancing: LinkedIn Tips For Lawyers
Law360 recently published an article of mine, “Don’t Be Social Media Distancing: LinkedIn Tips For Lawyers” that I wanted to highlight on the blog. These tips can be used by lawyers and other professionals for appropriate brand building and marketing during the coronavirus outbreak. I live in NYC, which has seen the most cases of COVID-19 in our country, and it is a very strange and sad place to be right now.
Here’s an excerpt of the article:
Simple Things You Can Do to Build Your Brand and Network While Social Distancing
When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.
I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.
That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.
I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.
The Best and Worst Hashtags to Use When Writing About the Coronavirus (Updated)
Hashtags are great tools to help your content become discovered on LinkedIn, but only if you know how to correctly use hashtags and you use the most effective ones.
If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact. The content you post should have your target audience in mind and be designed to help them navigate this unprecedented time.
But first off – what is a hashtag? Just like on Twitter or Instagram, a LinkedIn hashtag is any combination of letters, number or emoji that follow the # symbol such as #coronavirus. Any spaces or symbols used within the tag will break the link, so that means you can’t include apostrophes, commas, exclamation points or hyphens in your hashtag.
Hashtags help users find content on a specific topic. If you add hashtags to your posts, they’ll help you get discovered by other users, including those not connected to you (2nd and 3rd degree connections). This is because individuals now search for content under hashtags and click on the hashtags in posts. In addition, you can follow hashtags on LinkedIn, meaning that posts containing the ones you have selected will appear in your news feed.
How to add hashtags to your LinkedIn posts:
What Not to Do With Your Content During COVID-19
When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time
How to Appropriately Market During the Coronavirus Pandemic
Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or
Join Me for the Virtual Social Media Master Class
Join me for the virtual Social Media Master Class!
While we may not be able to gather in person and in groups, online networking and content marketing is still