Content marketing and sharing content via email and social media has never been a more important way to communicate with clients and prospects, and to build your brand and business.
How to Effectively use LinkedIn During a Down Market
Now is the time to focus on your LinkedIn profile while you have more free time working from home during the coronavirus.
As so many of us have been forced
How to Develop a Strong Social Media Strategy Even in a Down Market
Here are some tips on how to develop a strong personal social media content strategy to raise your profile, even in an uncertain time or a down market. Reach out
Why Now Is the Time to Invest in Developing Relationships
Strong relationships are the foundation of business development success in every industry during normal times and especially right now as we face the coronavirus together.
Lawyers especially need to invest
Updated: How to Develop a Strong Hashtag Strategy on LinkedIn
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and
Why You Should Turn Off All Pre-Scheduled Online Activity During the Coronavirus Outbreak
I just heard a story where a firm had to issue an apology email a few minutes after sending what was an auto-reminder by email for an event in May
Join Me for a Webinar on Legal Marketing in the Midst of the COVID-19 Crisis
It goes without saying that we are in uncharted waters. The COVID-19 crisis is impacting law firms, their employees and, of course, their clients. Events are being cancelled. Schools and
How to Become a Social Media Master
I’m often asked how do you know if your social media efforts are working, and other than resulting in new business, which may take time to materialize, there are other
Happy One-Year Anniversary to the Social Media Butterfly Blog
Happy one-year anniversary to the Social Media Butterfly blog!
One day in late 2018 the amazing Kevin O’Keefe contacted me to ask me if I wanted a blog hosted by
15 Ways to Strengthen Your Business and Brand
Every professional should always be thinking about ways to build their book of business and brand, as well as how to develop stronger relationships with clients and referral sources.
Maintaining