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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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I will be offering another virtual program on Wednesday, May 27 at 1pm ET to raise money for Feeding America, a nonprofit helping those who need food most right…

Every single social media marketing effort you make should be designed to support your firm’s business development efforts. That being said, not every post can focus on the business of the firm. Sometimes the highest-rated posts are actually the ones where a firm showcases its “softer” side. For example, pro bono and community service activities, as well as the people of the firm engaging together.

We all know that it’s not always easy to generate a steady stream of content (which supports the idea of staying top of mind with those contacts in your network that may need someone like you through consistent touchpoints).

Incorporating the the many holidays that pop up throughout the year into your social media content strategy is a great way to fill in the blanks in your editorial calendar and highlight your firm’s softer side.

Also, you don’t need a graphic designer to do this – canva.com makes it easy for anyone to do this for free! 

Cathy Duke is the Chief Talent Officer at Robinson+Cole (she is the first person to have this role at her firm). She spent 20+ years at Proskauer where she was the Legal Director for its top-ranked Labor and Employment Department. Prior to that, Cathy was a white-collar criminal defense and commercial litigation lawyer in private practice. I met Cathy when we both worked at Proskauer, and I always found her to be a great colleague and incredibly smart.

She was recently interviewed about her new role in Hartford Business. Learn more about Cathy in this Women Who Wow profile.