If you haven’t turned on Creator Mode on LinkedIn, now is the time to do it. Especially if you are a content creator and especially if you are trying
Why Training Your Employees on LinkedIn Is so Important Today
Providing LinkedIn training to your employees is a smart investment worth making for many reasons.
For starters, to be truly successful at LinkedIn as an organization and to harness the
How to Effectively Repurpose Your Webinar Content
Educational webinars are one of the most effective forms of marketing for generating leads, promoting your business and its employees, and boosting conversions for professional service organizations.
But once the
Why You Should Never Professionally Ghost Someone
Being professionally ghosted is an awful feeling.
This is the kind of ghosting when you are courted for a business opportunity, a client matter or a potential job and then
The Three Questions You Should Ask Yourself Before You Post Anything to Social Media
Before I post anything to social media, my rule of thumb is to ask myself the following questions:
- Will anyone but me care about this?
- Does this help anyone else?
Why it’s Important to Only Do Marketing Activities That Really Interest You
I’m going to give you some unconventional advice today.
You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.
What
20 Effective Social Media Best Practices for Any Size Law Firm
Being effective on social media in professional services takes planning, creativity and participation from lawyers and employees, but you really don’t need a big budget or a big team to
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
Announcing my LinkedIn Group Coaching Starting in February 2022
Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.
The best way to promote yourself and your services is to provide
End-of-Year Marketing To-Do’s to Build Your Brand and Business
Don’t let the last few weeks of the year go to waste when it comes to your marketing and business development efforts.
Here are a few actions you can take