Here’s a client alert/article tip. Write about what’s hot right now and be first to market on the topic.
For example, the coronavirus is of major to concerns to businesses
Why Adopting a Positive Mindset is the Smartest Thing You Can Do
Even if you aren’t feeling so great about yourself right now (for whatever reason), adopting a positive mindset and thinking positively will help shift things in your favor. Positive people
A Fun Social Media Campaign Idea and Why Your Social Posts Should Showcase the Softer Side of Your Firm
Here’s a fun social media campaign idea:
Today is #LoveYourPetDay. My dog Charlie has brightened up every single day for the past almost nine years. He’s been with me through
Why You Need a Strong LinkedIn Company Page Strategy and How to Do It
It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due
13 Ways to Develop a Successful Social Media Strategy at Any Size Firm
How and Why to Create a Custom Friendly URL for Your LinkedIn Profile
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Why? Having one will enable you to use your LinkedIn profile
A Few Reminders on How to Be More Positive
Sending along some positive thoughts today for those who may need a pick me up or a reminder that it’s all going to be okay:
Every day is a learning
Why You Need a Strong LinkedIn Profile Header (Video)
I’m trying out video content – it seems like a good thing to do with video exploding on social.
Here’s a short video featuring yours truly on why you need
Why it’s Important to Regularly Update Your Practice and Industry Descriptions
If you do it, make sure you say it.
I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.
How Use Your Alumni Network to Build Your Brand and Business
In 2007, I joined McKee Nelson, a young, entrepreneurial firm. In two short years there I learned more than I ever could have imagined. The market was booming and the firm was thriving. The marketing team was small so I had the opportunity to take on a lot of responsibility.
Then the market crashed and everything changed.
The firm had to make some tough but necessary decisions, but it did so in the most compassionate way. We were all in it together. They did the right thing for their people. McKee Nelson wound up merging with Bingham McCutchen and later became part of Morgan Lewis during another merger. I left before the first merger because I was craving stability, and what better place to find stability than the most stable firm in the world, Sullivan & Cromwell?
My experience at McKee was very rewarding because I made lifelong relationships with some of the smartest, kindest and honorable people in the industry, and it helped me to grow and learn what kind of professional I wanted to be.
I learned a few key lessons though this experience (as well as a few other tips) to build your alumni network: