Law firms and law schools should create a mandatory course on marketing and developing business and client relationships so that associates have the necessary skills they need to thrive at
The One Thing Companies Need to Do to Stop the Great Resignation
If you want to keep your employees during this Great Resignation, here’s how.
Focus on your employees.
Ask what can make them more comfortable or supportive. It’s so simple but
How to Stop the Great Resignation and Hold Onto Your Associates at Your Law Firm
A law firm recently asked me if they could remove associate bios from their web site because they are worried about them being poached in this highly competitive and booming
How to Get More Media Coverage for Yourself
If you’re struggling with getting press coverage for yourself or your organization, here are some tips to help you.
My biggest tip – Don’t waste reporters’ time by sending them
National Women’s Small Business Month Spotlight: Laura Leopard of Leopard Solutions
It’s National Women’s Small Business Month, and I want to highlight the amazing women-owned small businesses that I know.
Get to know Laura Leopard, the CEO and Founder of
Free Webinar on November 10 – How to Go Viral on LinkedIn
I recently went viral on LinkedIn, getting over one million views and 10,000 likes on a single post.
I knew the post would do well, but it not this
How to Celebrate National Paralegal Day on Social Media
National Paralegal Day is October 23, a day that honors the work of paralegals and legal assistants in law offices throughout the United States.
Why does it matter to you?
How to Use Social Media to Build Strong Relationships
I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.
Supporting
Why Fear Based Marketing Doesn’t Work for Law Firms
A couple of months ago I got a ticket on route 80 in New Jersey.
This is my least favorite highway in New Jersey, because cops are hiding at multiple
How to Easily Download Your LinkedIn Data
There may come a time when you will want a copy of your LinkedIn posts, articles, contacts, recommendations and other important information that is housed on the LinkedIn platform.
The