Many of us work in fields where our website content can be well, boring or dry. But your content doesn’t have to put people to sleep, like the site my
How to Make Your Content Work Harder and Smarter
You can make your content work harder and smarter for you by repurposing and updating your content into:
- Blogs
- Videos
- Podcasts
- Case studies
- Multiple social media posts
- Company history/milestones
- Collages
Quick Actions to Take on LinkedIn to Build Your Brand, Connections and Business
Here are a few quick actions you can take on LinkedIn to meaningfully engage with connections, strengthen your brand, be a subject matter expert and bring in leads.
And the
Six Reasons Why Your Law Firm Should Have an Alumni Relations Program
A strong alumni relations program at your law firm is a mutually benefical relationship that helps both law firms and your former employees.
As I shared on the recent How
Why Law Schools and Law Firms Should Create a Mandatory Marketing and Business Development Course
Law firms and law schools should create a mandatory course on marketing and developing business and client relationships so that associates have the necessary skills they need to thrive at
How to Stop the Great Resignation and Hold Onto Your Associates at Your Law Firm
A law firm recently asked me if they could remove associate bios from their web site because they are worried about them being poached in this highly competitive and booming
National Women’s Small Business Month Spotlight: Laura Leopard of Leopard Solutions
It’s National Women’s Small Business Month, and I want to highlight the amazing women-owned small businesses that I know.
Get to know Laura Leopard, the CEO and Founder of
What Do In-House Counsel Really Want From Their Law Firms?
2021 has been an unprecedented year in the legal industry. While firms were cautious during the first part of Covid, they emerged late last fall and into 2021 with a
Why You Shouldn’t Feel Bad for Blocking, Deleting or Unfollowing People on Social Media
Unfollow. Delete. Block. Repeat.
Who follows you and who you follow on social media is completely in your hands.
You have total control over who has access to you on
How to Celebrate National Women’s Small Business Month
October is National Women’s Small Business Month, a time to promote, support and discover all the amazing women-led businesses around us.
It also encourages more women to pursue their entrepreneurial