I’m often asked how to make a real impact on your branding and business development efforts with social media and it’s really quite simple to do so – and often
Celebrating International Women’s Day at Baker McKenzie
Thank you so much to Baker McKenzie’s BakerWomen’s group for inviting me to speak about LinkedIn best practices and building your personal brand today. It was a great way to
18 Tips on How to Easily Enhance Your Social Media Presence
Here are some tips on how you can easily enhance your social media presence and build your brand and business – note that none of these have to cost you
How to Create a Social Media Campaign Focused on Women’s History Month and International Women’s Day
I love this campaign featuring AIG employees to celebrate Women’s History Month and International Women’s Day, which is on March 8.
The day is an opportunity for people all over
Announcing Another LinkedIn Master Class on March 25 in New York City
If you are NOT attending the 2020 LMA Annual Conference in Denver this year like me and you’re in NYC on March 25, I will be hosting another LinkedIn Master
How Showcasing Softer Content and Your Firm’s Culture Can Greatly Enhance Your Social Media Efforts
Using social media to support your firm’s and lawyers’ business development efforts should be at forefront of everything you do on LinkedIn, Twitter, Facebook, etc. If the post doesn’t support your firm’s strategic goals, take a time out to think about why you are even doing this and rethink your strategy.
Don’t use your social channels to only focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry, a little boastful and devoid of personality and heart.
Firms should also showcase their “softer” side, which can support their business development efforts, because clients want to peek behind the curtains on the firms on which they rely.
Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. Include posts about firm life, pro bono and community service, upcoming holidays, as well as profiles on lawyers and alumni, and photos from firm events.
Here’s how to do it at any size firm.
Here’s a Tip on How to Create Content That Will Be Read and Could Go Viral
Here’s a client alert/article tip. Write about what’s hot right now and be first to market on the topic.
For example, the coronavirus is of major to concerns to businesses
A Fun Social Media Campaign Idea and Why Your Social Posts Should Showcase the Softer Side of Your Firm
Here’s a fun social media campaign idea:
Today is #LoveYourPetDay. My dog Charlie has brightened up every single day for the past almost nine years. He’s been with me through
Why You Need a Strong LinkedIn Company Page Strategy and How to Do It
It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due
13 Ways to Develop a Successful Social Media Strategy at Any Size Firm