I wanted to show you how easy it is to make a video from your iPhone by expressing my love for potatoes 🥔.
You can use the photos on your
Six Ways to Look Great on Video Conference
Because so many of us are working from home for the time being and on daily video conferences, it’s important to treat every meeting as you would if you were participating in person. That means looking and feeling your best on camera.
Here are six things you can do to look great on your next Zoom meeting from Inc. magazine.
How to Master the Three Essential Building Blocks of LinkedIn
Here’s a short video on how to build a stronger LinkedIn profile. I’m enjoying exploring using video during this quarantine.
Note – there are three essential building blocks of LinkedIn:
Please Treat Your Employees With Empathy Especially During the Coronavirus
Just a quick reminder for everyone but especially employers to use the utmost care and empathy when having to make hard decisions about layoffs, furloughs and salary cuts.
Social Media Tip of the Day: Use Hashtags in LinkedIn Posts
Here is my social media tip of the day. Use hashtags on LinkedIn to help your content become more discoverable. But use the right hashtags, which aren’t always the
Watch Legal Marketing Coffee Talk Every Day at 2pm on Facebook Live
I hope you will tune in to watch Legal Marketing Coffee Talk each day with me and Rob Kates. Every day we feature an interview with someone in the legal
Your Social Media Tip of the Day: Using LinkedIn to Build Strong Relationships
Your social media tip of the day is to use LinkedIn. Especially during this time when we are relying so much on online networking to foster relationships. It sounds so
Mastering LinkedIn Company Pages: How to Increase and Engage With Your LinkedIn Company Page Followers
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
Please always remember that now more than ever, it’s what you say and how you say it that is so important in how your company will be viewed in the market.
This is the time to invest in enhancing and maximizing your LinkedIn company page as well as trying to grow and delight your followers. Doing so can lead to greater brand recognition, enhanced market position and new business opportunities.
In many ways, your LinkedIn company page is a second company web site, and as LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things 1) grow your company page followers, 2) drive awareness of your page and 3) post content that helps and educates others.
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest in your company and your company won’t appear in their news feed. You can do this by consistently posting helpful, non self-boasting content to provide value to your followers.
Here’s how:
Simple Things You Can Do to Build Your Brand and Network While Social Distancing
When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.
I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.
That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.
I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.
How to Appropriately Market During the Coronavirus Pandemic
Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or