I will be offering another virtual program on Wednesday, May 27 at 1pm ET to raise money for Feeding America, a nonprofit helping those who need food most right…

Every single social media marketing effort you make should be designed to support your firm’s business development efforts. That being said, not every post can focus on the business of the firm. Sometimes the highest-rated posts are actually the ones where a firm showcases its “softer” side. For example, pro bono and community service activities, as well as the people of the firm engaging together.

We all know that it’s not always easy to generate a steady stream of content (which supports the idea of staying top of mind with those contacts in your network that may need someone like you through consistent touchpoints).

Incorporating the the many holidays that pop up throughout the year into your social media content strategy is a great way to fill in the blanks in your editorial calendar and highlight your firm’s softer side.

Also, you don’t need a graphic designer to do this – canva.com makes it easy for anyone to do this for free! 

Cathy Duke is the Chief Talent Officer at Robinson+Cole (she is the first person to have this role at her firm). She spent 20+ years at Proskauer where she was the Legal Director for its top-ranked Labor and Employment Department. Prior to that, Cathy was a white-collar criminal defense and commercial litigation lawyer in private practice. I met Cathy when we both worked at Proskauer, and I always found her to be a great colleague and incredibly smart.

She was recently interviewed about her new role in Hartford Business. Learn more about Cathy in this Women Who Wow profile.