LinkedIn has more than 750 million users and growing every day. It’s also the primary global business networking web site.
Today it’s never been more important to have a strong
How to Use Content Marketing to Help People Learn How to Use Your Products or Services
Here are a few ideas on how to educate and help your clients and prospects learn how to use your product/services.
Create step-by-step guides with screenshots explaining how to solve
17 Actions You Can Take to Build Your Brand and Business
If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do
The Three Questions You Should Ask Yourself Before You Post Anything to Social Media
Before I post anything to social media, my rule of thumb is to ask myself the following questions:
- Will anyone but me care about this?
- Does this help anyone else?
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
How to Jumpstart Your Marketing Efforts for the New Year
Don’t let the last week of the year go to waste when it comes to your marketing and business development efforts.
Instead use this time to your advantage while everyone
End-of-Year Marketing To-Do’s to Build Your Brand and Business
Don’t let the last few weeks of the year go to waste when it comes to your marketing and business development efforts.
Here are a few actions you can take
Join Me for How to Use LinkedIn for Lead Generation and Client Retention with LSSO
Join me for a webinar on January 12 at 12pm ET with LSSO on How to Use LinkedIn for Lead Generation and Client Retention.
This program will take you through
Register for the LinkedIn Master Class
In this program on December 21, I will take you through all of the elements of a successful LinkedIn profile and how to optimize your profile for personal branding and
How to Write an Engaging, Client-Focused Professional Bio That People Want to Read
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.
Your bio can serve as an important business development tool if it is well-crafted…
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!