It’s one thing to create social media posts, events and web site content to support diversity and women’s initiatives, or to say that your firm has a diversity program, but
Women Who Wow: Janessa Shaikun
Janessa Shaikun has overseen marketing efforts at Baltimore law firm Franklin & Prokopik since March 2015. She currently serves as the firm’s Director of Marketing and Business Development
Janessa is
Why Video Needs to Be Part of Your Social Media Strategy
When it comes to social media content, video is one of the fastest ways to build your thought leadership and outperforms any other medium when it comes to trust and
How to Stop the Great Resignation and Hold Onto Your Associates at Your Law Firm
A law firm recently asked me if they could remove associate bios from their web site because they are worried about them being poached in this highly competitive and booming
Sign Up for the October Women Who Wow Virtual Events
There are two Women Who Wow virtual events in October – all of them are free. I hope you’ll join!
Don’t miss the next Women Who Wow webinar on October
How to Create an Impactful and Genuine Pride Month Social Media Campaign for Your Company
June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.
Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.
While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.
Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.
Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.
Webinar on Examining the Long Road to Partnership for Women Lawyers
Supporting women is so important to me through my Women Who Wow initiative, and I am proud to moderate Leopard Solutions’ webinar tomorrow at 12:30pm EST on the long
Why You Should Share Other People’s Content on Social Media
Do you share other people’s content on social media? If not you should! Not only does it help your audience learn, but it also helps to:
– Build rapport
–
Guest Post with Paula Edgar: How to Celebrate Black History Month at Your Company
February is Black History Month. Your organization’s Black History Month celebration doesn’t have to be challenging, but it should be thoughtful and strategic (and you do need to get started ASAP – you’re late)!
Check out diversity trainer Paula Edgar’s latest blog post with more than 20 strategies for making your Black History Month impactful for all.
What You Can Do to Support the Work of Dr. Martin Luther King Jr.
Most of my posts on LinkedIn provide advice on how to build your brand and your business using social media and marketing tools. But the most important posts are those