I have a few tricks up my sleeve to help motivate lawyers to market themselves from working in legal marketing for the past 20 years. Sometimes it’s hard to encourage
Celebrating International Women’s Day at Baker McKenzie
Thank you so much to Baker McKenzie’s BakerWomen’s group for inviting me to speak about LinkedIn best practices and building your personal brand today. It was a great way to
How Showcasing Softer Content and Your Firm’s Culture Can Greatly Enhance Your Social Media Efforts
Using social media to support your firm’s and lawyers’ business development efforts should be at forefront of everything you do on LinkedIn, Twitter, Facebook, etc. If the post doesn’t support your firm’s strategic goals, take a time out to think about why you are even doing this and rethink your strategy.
Don’t use your social channels to only focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry, a little boastful and devoid of personality and heart.
Firms should also showcase their “softer” side, which can support their business development efforts, because clients want to peek behind the curtains on the firms on which they rely.
Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. Include posts about firm life, pro bono and community service, upcoming holidays, as well as profiles on lawyers and alumni, and photos from firm events.
Here’s how to do it at any size firm.
Here’s a Tip on How to Create Content That Will Be Read and Could Go Viral
Here’s a client alert/article tip. Write about what’s hot right now and be first to market on the topic.
For example, the coronavirus is of major to concerns to businesses
Why You Need a Strong LinkedIn Company Page Strategy and How to Do It
It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due
13 Ways to Develop a Successful Social Media Strategy at Any Size Firm
How and Why to Create a Custom Friendly URL for Your LinkedIn Profile
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Why? Having one will enable you to use your LinkedIn profile
Why it’s Important to Regularly Update Your Practice and Industry Descriptions
If you do it, make sure you say it.
I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.
Happy One-Year Anniversary to the Social Media Butterfly Blog
Happy one-year anniversary to the Social Media Butterfly blog!
One day in late 2018 the amazing Kevin O’Keefe contacted me to ask me if I wanted a blog hosted by
How Use Your Alumni Network to Build Your Brand and Business
In 2007, I joined McKee Nelson, a young, entrepreneurial firm. In two short years there I learned more than I ever could have imagined. The market was booming and the firm was thriving. The marketing team was small so I had the opportunity to take on a lot of responsibility.
Then the market crashed and everything changed.
The firm had to make some tough but necessary decisions, but it did so in the most compassionate way. We were all in it together. They did the right thing for their people. McKee Nelson wound up merging with Bingham McCutchen and later became part of Morgan Lewis during another merger. I left before the first merger because I was craving stability, and what better place to find stability than the most stable firm in the world, Sullivan & Cromwell?
My experience at McKee was very rewarding because I made lifelong relationships with some of the smartest, kindest and honorable people in the industry, and it helped me to grow and learn what kind of professional I wanted to be.
I learned a few key lessons though this experience (as well as a few other tips) to build your alumni network: