Most people aren’t utilizing social media – particularly LinkedIn – for promoting their brand or growing their business.
In fact just one percent of people who use LinkedIn actually post
Women Who Wow: Betsi Roach
The next Woman Who Wows is Betsi Roach, who I have known for many years when she was the executive director of the Legal Marketing Association. Betsi led the
How to Create a Strong LinkedIn Profile Cover Image
One of the most important areas on your LinkedIn profile that most professionals and businesses don’t properly optimize is the cover image area.
So how can you do it better
20 Social Media Content Ideas Anyone Can Do Starting Today
So you want to start writing more on LinkedIn but you sometimes struggle to come up with content ideas? I’ve got you covered!
Here are 20 content prompts to inspire
How to Use the CDC Fumbling Guidance in Your Marketing Strategy
You’ve no doubt seen the hilarious memes on social media poking fun at the CDC’s ever changing quarantine guidance.
My favorite was “the CDC recommends that you wear jeans and
Why Are So Many People Quitting Their Jobs and What Can Employers Do About It? (Webinar on 1/13)
More than 20 million people quit their jobs in the 2nd half of 2021 and they aren’t going back to work.
Some call it the Great Resignation, others call it
The Three Questions You Should Ask Yourself Before You Post Anything to Social Media
Before I post anything to social media, my rule of thumb is to ask myself the following questions:
- Will anyone but me care about this?
- Does this help anyone else?
Why it’s Important to Only Do Marketing Activities That Really Interest You
I’m going to give you some unconventional advice today.
You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.
What
Women Who Wow: Janessa Shaikun
Janessa Shaikun has overseen marketing efforts at Baltimore law firm Franklin & Prokopik since March 2015. She currently serves as the firm’s Director of Marketing and Business Development
Janessa is
10 Ways to Create More Compelling Content
Stop the scroll. This three-word social media strategy is simple, easy to remember and is vital to your social media success on every platform whether you are trying to