Before I post anything to social media, my rule of thumb is to ask myself the following questions:
- Will anyone but me care about this?
- Does this help anyone else?
Why it’s Important to Only Do Marketing Activities That Really Interest You
I’m going to give you some unconventional advice today.
You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.
What
Why You Should Never Use Caps in Your LinkedIn Profile
When you put anything in all caps on LinkedIn, it’s equivalent of yelling at people. Please don’t. Here’s why.
Your name, your headline and the content in your bio should
Women Who Wow: Janessa Shaikun
Janessa Shaikun has overseen marketing efforts at Baltimore law firm Franklin & Prokopik since March 2015. She currently serves as the firm’s Director of Marketing and Business Development
Janessa is
10 Ways to Create More Compelling Content
Stop the scroll. This three-word social media strategy is simple, easy to remember and is vital to your social media success on every platform whether you are trying to
Women Who Wow: Silvia Coulter
In this installment of Women Who Wow, learn more about Silvia Coulter.
Silvia Coulter is a Co-founding Principal of LawVision, and is one of the legal industry’s most experienced
Guest Post: Why You Should Practice Gratitude
Here’s a guest post by Jacob Eidinger, the Marketing and Communications Manager at Wigdor LLP on why you practice gratitude.
Jacob says, two weeks ago, I had a sinking
20 Effective Social Media Best Practices for Any Size Law Firm
Being effective on social media in professional services takes planning, creativity and participation from lawyers and employees, but you really don’t need a big budget or a big team to
How to Make Real Changes to Create the Life You Want
You can change your life at any time, any day, any month and at any second.
It doesn’t have to be on January 1.
Try focusing on what you can
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively